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Nancy Jo Adams & Richard Holt Life in Camo Media

Nancy Jo is Life in Camo Media. Richard Holt and Nancy Jo Adams Product review professionals for the outdoor Industry, are founders of Ladies in Camo Media now co-owner’s focused on Life in Camo product review, field testing where they have honed a niche in product exposure through field-testing products and promoting products through published reviews for various media venues, online and printed publications, and on social media.

advocate for women hunters and founder of Ladies in Camo

The husband and wife duo enjoy hunting the nation and working together in photography/videography capturing their hunts and product usage in the field. Having the opportunity to hunt multiple states annually for various game animals they use the ample opportunities to field test products. Nancy Jo is Life in Camo Media

Nancy Jo is an avid accomplished huntress, the founder of Ladies in Camo, freelance and staff writer for several print publications and online media sources. Nancy Jo enjoys being active in social media and penning her blog, Life in Camo-Shenanigans From the Field. Among various skills, she is known in the industry for her genuine opinion of products incorporating the use-practicality and quality-value perspective. Nancy Jo is Life in Camo Media

As an advocate for women hunters and founder of Ladies in Camo, Nancy Jo has organized various successful women’s hunts/events since 2008. Richard is a lifetime hunter and well versed in property management for quality game management and conservation.

Richard is not only responsible for mentoring Nancy Jo and inspiring her love for the outdoors and hunting but has shared in mentoring many of the women that have hunted with them over the past eight years. You will usually find Richard behind the camera on hunts or when working in the field getting product photos.

Nancy Jo is an active member of the Professional Outdoor Media Association (POMA)
Richard and Nancy Jo are members of the Southeastern Outdoor Press Association (SEOPA)

virtually changed my life in a matter of minute

At that point, I was left with nothing to do with my idle time. It was this boring lull that led me to answer “yes” to a question that virtually changed my life in a matter of minutes. It was around 3:00 p.m. December 26, 2006 and I was sitting at home on the couch in my den when my husband, Richard, came in and asked me if I wanted to go sit with him in a shooting house on a green field. I looked at him, just about to say no when he said, “we won’t be out there but a couple of hours.” I figured, “What the heck? I am not going to do anything but sit on this couch until time to cook supper anyways. Maybe now I won’t have to cook, we will go into town and eat.”

“What the heck?

So I donned a pair of hand-me-down hunting pants, a spare camouflage jacket my husband had, a green Henley that I found in the closet, a fleece face mask, gloves too big for me and my Timberland hiking boots; I was a sight, no doubt. We were on our way to the shooting house and I didn’t have a clue what to expect. That day is one that I will remember for the rest of my life…for that day is what started this passion I now possess that keeps me challenging myself, researching, and writing about anything and everything hunting related. That day is the first time I ever shot a rifle, harvesting my first buck; a nice, 8-point whitetail.

For this I have my husband, Richard, to thank for his unselfishness of allowing me to get a glimpse of his favorite sport.

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