Exclusive – NO Glow Your Camo with Dr. Shawn Tyson

WTR Tyson | Whitetail Hunting Camo


Whitetail hunting tools are not just your simple bow and arrow. These days it has greatly evolved with more complexity and efficiency in design such as the whitetail hunting camo. Dr. Shawn Tyson, the owner of Pure One Outdoors, talks about the right tools, specifically the modern-day camouflage, to use for whitetail hunting. He narrates how he started developing his camo using his experience and knowledge in the kind of animal, the wind and scent that they pick up, and the UV factor of the sun. His company’s product called the X-Out Odor is one of the many special products he is proud about. Shawn describes what this scent and UV inhibitor product does and notes how their products differ from other companies. He also explains why hunters are using mock scrapes all year round and shares his thoughts about using a scent cover up. With Dr. Shawn’s science and love for hunting, his products are must-haves.

Listen to the podcast here:

Exclusive – NO Glow Your Camo with Dr. Shawn Tyson

We’re heading out East. We’re going to connect with Dr. Shawn Tyson, Owner of Pure One Outdoors products. Dr. Shawn, welcome to the show.

Thank you for having me again.

I love talking to you. You know all about how deer see, scent products and mock scrapes. You’ve got a great company that continues to develop. I had two situations that I want to talk about because it was an eye-opener to me. The first one was when I was hunting a field with decoys. I was at a box stand, comfortable. It’s in Wisconsin during the rut. The way we have the trail cameras set up is the best entrance point is for the field. I got down and walked past it. I went and got my decoy, walked back, got in the ATV and went home. My buddy has a Wi-Fi system. As soon as I got home, he says, “You were glowing in the dark.” I go, “What?” He says, “Look at this picture.” The picture was already on the TV. I was flat glowing. It wasn’t a flash. It was infrared cameras. I remembered conversations with you about brighteners, UV light and the spectrum that deer see. I’m going, “I’m glowing in the dark.” Let’s unpack this and spend some time to help people understand what they should do, shouldn’t do and how they can test their product, the gear they’re wearing. It’s got to have an impact on whitetails.

It’s a tool that deer use to survive. It’s one more tool that hunters can use to get closer to bigger, mature deer.

Let’s unpack and talk about why my camo pattern was glowing.

The most common thing that we see with modern-day camouflage is they’re made with synthetic fibers. A lot of these garments are made overseas. They’re made with dyes that have optic brighteners into them so when a person sees camouflage, it’s pretty, attractive and bright. It’s very appealing to the eye. The bad part is that the dyes that they use on these camouflage garments, if they have that optic brightener into it, whatever UV light during low light conditions or if you’re walking past a camera as you did, is going to give that glow. That’s what deer see. If you’re sitting there with a camouflage that has these fibers that have optic brighteners in these dyes, deer are going to pick you out. They may not know exactly what you are, but they’re going to see a glowing object in a tree or under a tree. They’re going to realize that that’s not normal. How they do that is based on the anatomy of the deer’s eye. The biggest factor is that a deer’s eye does not have a UV filter as a human eye does. The human eye has a UV filter that blocks out about 99% of harmful UV light. Deer don’t have that. That’s how they’re going to pick up that UV spectrum and that UV glow on this type of camouflage.

WTR Tyson | Whitetail Hunting Camo


The other thing I noticed after seeing that is the liner of my pants and my jacket was white.

That’s what a lot of camouflage manufacturers do. They use a white liner. If you ever took a white T-shirt and you went to a black light party or you put a black light on a white T-shirt, you’re going to see that glow. That’s probably what you saw shining. The most is probably that white liner that was projecting through and giving that bright look to your camouflage.

There are a lot of camouflages companies out, but 50% have those brighteners in it or the dyes in it or the white. 

The percentage is very high. The reason why I say that is unless you have somebody in one of these manufacturing plants in Asia somewhere and they’re sitting and testing all the dyes, you may have a garment that might have one sleeve that maybe doesn’t have it, but then the rest of the gear might have it. It’s hard to say because it’s not controlled. I’ve tested it personally. I’ve gone to Bass Pro and Cabela’s because I’m in the UV business. I’ve taken up a little black light flashlight with me. I’ve gone to these places. I’ve tested a lot of brands. A lot of the ones out there have the dyes that contain this. There are a few out there. You have to go through and search for UV brightener and camouflage. A few will pull up on Google Search. Not many camouflage companies have jumped on board. I’m hoping that they do because it is one more tool that a hunter can use.

The impact is amazing. I hunt in the Rocky. When I hunt species there, especially later season, I’m wearing wool. I never had that problem with the wool.

It’s a natural fiber compared to the polyester stuff that you’re going to find nowadays that contains a lot of this dye.

WTR Tyson | Whitetail Hunting Camo



The other thing is people talk about getting busted by a buck or doe. The deer come down to the trail. Their scent’s right. They’ve got masking scent on. The wind’s right. Everything looks cool. All of a sudden, the deer’s head goes right up and they drill you. It’s like, “How do they even know I’m here? I’m twenty feet near. They can’t scent my win. I’m sitting here. I haven’t moved since they came into view. I’m not going to shoot these deer. There’s no primeval energy transforming between my eyes and the deer’s eyes. If I’m not drawing them right in the eyes, they can’t sense something bad is about to happen. I do believe that animals can sense that, especially if you look them in the eye. All of a sudden, their head goes up. They look at you. They don’t run away or snort, wheeze and bounce away. They just walk away.

That’s very common. It goes back to the anatomy of a deer eye. Their pupil, which is that black part that you see in your eye, opens really wide. It lets a lot of light in, so they have improved vision at low light conditions. If the deer is walking down the trail and everything has a darkened look to it, and at the corner of their eye they get some type of glow or something doesn’t look normal to their eye, they’re going to stop. That’s when you see they do that head bob. What they’re doing is they’re taking little mental pictures of his. They put it all together, getting an idea of, “What is this that is not normal?” With that glow, it may not be a defined look to what they could figure out that, “It’s a hunter,” or, “It’s a predator,” but it’s something not normal. It may not spook them, but they may go, “This is not normal,” and they’re going to walk away or bounce. Whatever they’re going to do, they’re not going to continue that same path that they are on before because they know that something is not normal about that tree stand or something under that tree that has a little bit of a glow to it.

It is very common. That’s how I got into this business. Some of the things that you’re mentioning had happened to me. I did all the things properly. I played the wind, scent and all those things and they were still picking out certain things. That’s how I got into this business of UV. It’s very common to see that if hunters aren’t using some type of UV control product, especially in the first and last light. That’s when this is important. If it’s midday and the sun is up, it’s not going to be a factor. The biggest factor is going to be at low light conditions. Hunters should be testing their gear. If they have some UV glow, it’s using a product to control that to give them better odds.

The camo I have is based on white material. I call it the liner, but it’s the fabric itself. They just print the camo pattern on top of it. They have this base fabric and they just print over it. The other thing is in Nebraska, I spent two days figuring out this one buck. My back was to a tree, and I was getting low light. It was the evening. I watch him get out of his bed. I was about 100 yards from them. I watched from a rubber tree. I was sitting in an alfalfa field. There was the wind in my face and everything was perfect. There were low swung branches so there’s no silhouette at all. He came out 40 yards away, hit that field and started walking right at me. He didn’t spook, snort, wheeze or stomp. He didn’t even head bob until he got within 27 yards of me. I know he saw something that wasn’t natural there. It wasn’t a predator-prey situation. It was, “What is that?” That’s the only thing I could think. In the same year, I had two separate instances where the trail camera and the deer recognized that I was an unnatural color. I’m amazed by that. I think of how much people don’t know and how they should be concerned about it. You said you had a black light that you took to the store.

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I picked up a little flashlight that’s an actual black light at Walmart. It’s inexpensive. I went to Bass Pro and Cabela’s and went through the camouflage. You’re looking for those camouflages that are going to have that glow to it. You take it back into the room and you hit different areas of it. You’ll see that glow. The most common areas of camouflage that most glow are the whites. You see a lot of camouflage that has a lot on white on it. You mentioned you had a liner. Some of these patterns that we see nowadays have white into the actual camouflage pattern. Those are the ones that stand out the most with that black light UV glow. If you go to a store, you can do that yourself and see which is the best pattern. I typically shoot for darker patterns that don’t have a whole lot of white into them, which will help with that glow. I use my product, but we want to try to avoid as much white as we can on these. Blue is probably the worst color to wear. All the old timers used to wear blue jeans. They hunt deer in it. The times are a little bit different.

I remember the first time my jeans glowed. I had blue jeans on and maybe a camo shirt. All of a sudden, I’m glowing. I’m going, “What the heck is that?” It was bright.

WTR Tyson | Whitetail Hunting CamoWearing blue in hunting is you telling the deer, “I’m will be here hunting you.” It’s a big red flag or a big blue glowing flag. There are different things we have to do nowadays that are a little bit different pressure-wise than how it used to be in the past. We talk about all this UV and, a lot of times, people don’t believe these types of things. They go, “It’s just advertising.” I go, “All you have to do is go to the study that was done by the University of Georgia. It’s about 1992 when they did the first deer study. They studied the UV with deer. This is where all of this started for me. It was reading this research. They have proven that deer see UV. It’s not just something that we use for advertising for selling products. It’s a thing that hunters need to be aware of. It’s one more thing that we can use. It’s interesting to see all the modern-day camouflage and what people are spending on this camouflage if they only knew that they’re glowing. That’s sad but funny because of how much money people are spending.

We’re talking about low light conditions. That’s where it’s most present. If you’re sitting in your stand in the afternoon and the sun is on you and everything, it doesn’t matter. The magic time is the last one or two minutes. It’s the last light and the first.

I always say it’s first light and last light.

Is that five minutes? I don’t know, but the more the light diminishes, the more you’re going to glow. It’s an increasing thing at night and a decreasing thing during the day. In the morning, you’re up in a tree stand. You’d say, “Nobody can see me,” and you’re glowing like a flashlight. Reach out to me because I have pictures that I can share with you of that infrared camera. I talked to Dr. Tyson about that. It wouldn’t have mattered if there was a flash camera or infrared. The glow would’ve been the same.

After we talked after your hunt, I had a friend send me some pictures of him. He was using a different camouflage company. He sent me pictures of him. He was checking some of his cameras and one picked him. His buddy was using a different camouflage brand. He was using our product also. He was dark-looking. My buddy, who wasn’t using a product with some new camouflage, was glowing. It looked almost the same. I had him look inside and tell me the liner. It was like yours, a white liner. It’s almost the same thing. It’s very common.

Pure One Outdoors sells inhibitors. Let’s talk about the value of inhibitors. There are a lot of companies out there to have them, but Dr. Tyson and I are friends. I wanted the people to start to realize it because they’re looking at it, “I’m going to get this new camo.” The best out there might be the best and the brightest. I don’t want that to happen to you. I had to throw some money away. I’m very cognizant now of glowing. One way you can combat it is with inhibitors. Let’s talk about those.

WTR Tyson | Whitetail Hunting CamoWith our company, it’s called X-Out Odor. It’s that line of product. It’s a combined scent and UV inhibitor product. A lot of the other products on the market do one or the other. It’s important to use inhibitors. For ours, we have one that’s a detergent. I hope most hunters know that never want to use a normal off-the-shelf type of detergent that typically will contain optic brighteners. That’s what the companies use. They use these detergents. They want to keep the everyday-clothing bright colored. They contain these optic brighteners. We want to use hunting detergent. Other companies that are out there may have inhibitors also in them. How ours work is that, as you wash or spray the garment, our product coats the fiber of the camouflage, which will decrease that UV glow. Using inhibitors for UV is very simple and inexpensive. It doesn’t damage the actual camouflage. It doesn’t look any different.

There are some companies that may put a little chalky look to it. Ours doesn’t do that, but it’s designed to decrease that UV glow. The nice thing about it is that if you spray or use it as a detergent, it doesn’t wash right off. It’ll last one or two washings. You don’t have to treat it all the time. The more treatments you do on it, the more and more decrease in UV glow that you’re going to have. I recommend, no matter if it’s my brand or a different brand, for every hunter to use some type of UV inhibitor on their camouflage, on their backpacks or anything that absorb things. You want to use some type of UV inhibitor to keep that glow down. All hunters believe that it’s just scent. That’s not true. Deer use more than just their nose to survive. They also use their eyes, so we want to use some type of inhibitor to decrease the UV glow on a hunter or their gear.

You’ve got some camo and you’re glowing. You wash it one time with an inhibitor. Is it a 50%, 60% or 100% reduction? How much reduction are we looking at?

They’re all different. It all depends on how bad they are, to begin with. The minimum you’re going to get is 50%. With my product, you spray it on the camouflage and you stick it out in the sun. As the sun hits it, with that UV, it will decrease it. From what I’ve seen with some products, it’ll make it dark to where it’s almost 80%.

Are you saying that there’s no camo out there, if they have those dyes in them, that you can reduce to 100%?

I won’t say that because I haven’t used all the camouflage. I’ve just used certain brands. I had customers send me pictures where they have 100%. Personally, I haven’t tested every single camouflage out there. Most times, if it’s a basic camouflage and it absorbs well, you should be pretty close to being 100%. That’s also with multiple uses. We have a system where we have a detergent and our X-Out Odor spray. We’re spraying that garment for not just scent but also containing the UV inhibitor. It will also begin to knock down that UV glow.

WTR Tyson | Whitetail Hunting CamoEverybody’s thinking of gearing up and, “I need to replace some camo.” Go to Walmart, Harbor Freight or whatever and get a small black light. Select what you think is the best brand for you, go in the dressing room and test it out. I probably wouldn’t test it out on the floor. Would you be able to see it with just natural light?

The darker the room, the better you’re going to see it. If it has any glow to it, you’re going to see it pretty well, especially if you put it towards a dark garment. If you take that light and you shine it on a black garment, you’re hardly seeing any glow. If you put it onto a camouflage garment, you’re going to see that glow beside it.

That’s one thing about Whitetail Rendezvous and the coming soon Deer Hunting Institute. We’re going to talk about these tips, techniques and what people should know because marketing does a great job. There are brands out there that are iconic, but you got to check and make sure they’re not glowing in the dark because that’s at the prime time. It’s a magic time and, all of a sudden, that deer sees you. That’s not a good thing. Let’s talk about why people are using mock scrapes all year round.

It’s a great tool. We’ve been doing it for a few years. It’s a great way to get a good idea of what bucks are on your property, especially during the summer to get an idea of what’s sticking around. Deer will travel and what you see in the summertime may not be what you see in the fall. It’s a great way to put around your game cameras to get a good inventory of what deer survives the winter. Also, keep an idea of, “How are these deer progressing growth-wise?” Maybe begin to figure out which ones you want to target for the fall. It’s a great way to figure out your property.

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In all states, there are some counties that can use minerals and cannot. Some people put up feeders to get a sense of inventory and start building a hit list. If you can’t do that, mock scrapes are wonderful to do exactly what you want to do. You want to see, “Who’s around? Who’s growing? Who’s a potential to get on my hit list,” or, “I’ve got a couple of bucks around. I should be able to get a buck this fall,” either with rifle, bow or however you choose to hunt. It gives you some confidence and a sense of awareness. That’s why mock scrapes are valid. What’s your thought in setting up a mock scrape? How long are the drippers? Let’s say you’re going to set up a mock scrape. Walk us through it.

I will use some of the products that we produce and sell. We’ve got a couple of different ones, but we don’t have any actual drippers. We do mostly synthetic in certain states. We also have some natural buck here that we use. We go through it. We’re going to find our camera. We’re going to kick up the dirt. We’re going to make a great scrape area. We’re going to pour that all into it and get it fresh. I use gloves. I don’t want to touch anything, human-scent-wise. I don’t want to leave any human scent behind. We’re going to make it, scratch it up and put some natural sent down if it’s a synthetic one that we have or natural in certain states. We want to draw those bucks to it. We want to make them feel like, “There’s some new guy around. I’m going to come back here and go over this scrape. I’m going to show him that I’m the boss in this area.” We find that after a couple of those, it will keep it active for a long time. We can get some good pictures.

WTR Tyson | Whitetail Hunting CamoWe’re not talking about October or November, prime rut season. Are we talking about any time of the year?

Yeah, they’re going to keep an idea of who’s in the area. They’re going to be pretty active. They’re going to keep an idea of who’s in there. You’re still going to have your dominant bucks. They’re going to be in that area and keep track of each other.

If you haven’t done this before, put this in your repertoire. Trail cameras, minerals and corn are great, whatever food attract them to want to be near your trail cameras. Mock scrapes are another tool to use. If you know you’ve got a mature buck, you want to maybe change it up. Get off the main trails and get between his bedding area and where he’s either watering or eating. His trail is not going to be as distinguished as the does and other smaller bucks. You do create the dominance thing. You’ve got the UV inhibitors. You also have the scent. What’s your thought about using a scent a cover-up so the deer can’t smell us?

We carry all of these things. I’ll use my scent control products before we go in the woods. I’ll use a cover spray for my boots as I’m walking in. Let’s say it’s bow season and I’ve gotten a little warm walking in or sweaty walking in. I’ll use my covers spray. I’ll spray up into the trees a little bit, trying to put a different type of attractive sent or a cover scent out there. We’ve got acorn, corn and all other different types of cover scents. We’re trying to throw that deer off to where they don’t pick up that human smell. It’s something else that’s maybe sweet and an attractive, maybe a curiosity smell to them, to where they’re not going to be spooked by the first smell of a human they smell. It’s going to be something else that they pick up. It’s very common that we’ll use something and spray it on our boots walking in, which is a great way to cover up any human scent that you might have gotten going in.

Do you use vanilla in any of your cover-up scents?

We don’t have vanilla. We’ve got a couple of different ones. We’ve got an apple scent. Vanilla is another one that old-time hunters had been using for a long time. We have an anise blend. An anise blend has been used by hunters for a long time as well. We typically use sweeter stuff, which works well for attraction. We don’t have actual vanilla. We have our acorn, which has a very sweet smell to it. That’s probably our best-seller back to east. We’re talking acorn city over here. It’s worked well for our hunters.

WTR Tyson | Whitetail Hunting CamoThink of all the choices people have. When a guy or gal is thinking about, “Here’s my strategy. Here’s my scent control. I’ve got early season when it’s warm. It gets cooler and cooler. I’m hunting in freezing weather.” Walk us through what they should have to cover all the hunting season as far as scent control.

It’s very easy for us. We built a great system that we have. First, starting up, you get up. You take a scent control shower. You’re using some type of body wash and hair wash that has no scent to it. I don’t put my camouflage on before I get to my hunting spot. I’ll put it on once I’m out of the truck. I’ll have it in a scent control tote. All my camouflage has been washed and treated with scent control and UV control. I get out of the truck and open up the tote. I’ll put on all my scent control stuff. I’ve got my boots. I’ll then spray my boots down with either an attractant or a scent control if people don’t like to use scent attractants. I don’t wear a lot of garments walking into my tree stand. I try to keep as much off as I can and put it on when I get there. The important part is to try to keep your sweat down so everything that you’ve already treated won’t get re-contaminated again because of your sweat.

Everything starts before you get out of the truck and to your spot. Everything that I do starts before I even leave the house. That’s where a lot of hunters get in trouble. They’ll take a scent-free shower, will put their camouflage on and then go to the local watering gas store. They’re going to get some gas for their four-wheeler or they’re going to go inside and buy some coffee or a biscuit. As they’re walking around into all these areas that have non-natural smells, their camouflage is absorbing these odors. When they get to their hunting stand, they’ve already put the gas station smell or the biscuit smell out there. They put all these different odors that a deer typically will not come across. You want to be proactive without adding all these new odors to your area.

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That starts with being smart with your scent control. That’s pre-season, mid-season and late season. In late season, it’s freezing and you’re not sweating as much, but it’s especially during bow seasons. Especially here back east, it gets to be humid. If we’re hunting in September, it may be 85 degrees and humid. You got to be cautious with how much you’re sweating when you’re walking in. You’re taking it slow, not going too fast and not getting a bunch of sweat. If you have to spray once you get to your stand, you can also do that as well.

There’s a lot to learn, isn’t there?

As a young hunter, I learned all of these things the hard way. That’s not even getting into which types of scrapes you use and when do you use them. It’s a lot. You’re putting up that course for young hunters or beginning hunters. That’ll be a great course for them to learn some of these things.

WTR Tyson | Whitetail Hunting CamoIt never ends. I was talking to one of my collaborators. We’re talking about once you get your stand set up. You got to figure out the right access and exit points, the right wind and all those factors. The good and successful hunters that I know kill mature bucks. They might only have a stand one or three sits the whole year. You get to stand up and it’s sitting there, but they’ll only hunt it in that perfect condition. If it’s not in perfect condition, they’re not going to go in. A lot of people have just, “This is my funnel for the rut.” They know bucks are moving. Bucks can move five miles. They’re just looking to breathe. Because of that, over time, they realize, “There’s a herd of does over here. There’s a group here and a group there.” They’re moving until they get the pheromones in the air and they’ll do the lip curl and all that stuff. They go, “She’s ready.” They have to get in a fight with the dominant buck or whatever. Start thinking about that. They start breaking just that part alone, that ten-day part that we all know and love. That’s a whole new game because you might hunt this stand only on certain wind conditions and that funnel and you go, “The bucks should come through here. This is a natural terrain feature that at no other time of year are they going to use it. It’s up during the rut.”

That starts before the season starts. You have to have an idea of what’s on the property and what’s been on the property. There are a lot of things that happen before the season starts. There are people that are always, “I kill a deer every year.” That’s great and I have no problem with that. I hunt to eat. There are guys that kill big deer every year. Those are the ones that you’re talking about, the ones that will only hunt a certain spot maybe twice or three times a season and that’s it. They know you can’t burn out a spot because, once you burn it out, those deer will begin to pattern around it and you won’t see them.

This is becoming a 365 hunter. There are some seasonal hunters that only hunt Wisconsin, where I’ve hunted for years, for the nine-day traditional rifle season. Ten days before, five days before, three days before the season, they go and shoot their 30-30, 30-06 or 270. It doesn’t matter. They’ll shoot their rifle and go, “It’s good.” They get out their gear and head to the cabin. They hang their clothes outside and air wash a little bit. That’s all they do. They go out and sit in the same stand that’s been in the family for 50 years. On the farm I have, we have those. We don’t hunt them anymore because they wouldn’t stand. We got them replaced with a metal stand. In the pallet stand, I’ve killed deer out there in many years. The steel part of that stand hanging in the tree, I’ve got a double ladder standing now. That’s a traditional gun hunting escape root stand. It’s produced deer over the years.

People, on a traditional hunt, go there. They go, “I’m going to go hunt in a pallet stand and concession stand.” Everybody has a name that everybody knows where everybody is. The season ends and the rifle goes back in the closet. It doesn’t come out until next year. There’s nothing wrong with that. That’s the hunting tradition. There are other crazies like Dr. Tyson and I. I traveled this year. Hopefully, we’ll hunt four different states. That’s over 30 days of whitetail hunting. I might not kill deer. The crazy thing is my wife when I come home from these hunts. She said, “Did you kill anything?” “No. On the farm, I shot some does,” because we need to shoot some does. I’ll eat doe. They’re as good as a buck. We always have meat. When I’m traveling, if I don’t see the buck I want to kill, unless the farmer wants me to shoot those, I don’t. That’s my choice. I get as much excitement unless you’re feet away from deer. I wish it was on film because people would believe it, but they were within ten feet. I was sitting on the ground and not on the chair. They were ten feet from my feet.

That’s happened to me the past couple of years. I’ve passed a lot of deer. We both have taken quality deer management schooling. We both know that you can’t get big deer if you keep shooting all the small deer. In the past couple of seasons, I’ve let a lot of deer walk because I want to grow bigger deer. I get as much joy in getting close to them and knowing that I could have shot that deer with a bow or a muzzleloader. Knowing that, “I hope that next year, that deer will be here, and he’ll be just as big.” That’s me. A lot of hunters don’t do that and that’s okay. It’s not always about killing something. It’s also about being out in the woods, being free, doing what you love and being close to nature. Sometimes I get as much a kick out of being close to these deer that I didn’t shoot them. I completely understand.

It’s your hunt. Enjoy it. When I started my podcast, Brenda Valentine was one of my first guests. Understand that it’s your hunt, no matter what you’re doing. It doesn’t matter if you were in your buck-40 or you paid a whole bunch of money and went to the Yukon. It’s still your hunt. It’s your enjoyment. That’s one thing about social media these days. People go, “Look at me with this big buck.” Some of the best representations of the hunting is a kid with a doe or a spike buck and it’s his first year ever. He could care less. He’s not even thinking about a score. He’s out there and he’s a hunter. I salute the family or whoever who got them out hunting. That’s what we need to celebrate, our success.

WTR Tyson | Whitetail Hunting Camo


It’s making memories. Sometimes, memories are so much more important. It’s spending time with your family or loved ones hunting than killing the biggest deer. It’s them killing their first deer or their first buck. Spending that time is so much more rewarding than killing a big deer. It’s fun to share hunting with the younger generation or the people that have never hunted before and seeing them shoot their first deer or their first buck and getting that enjoyment. It’s getting them also hooked on a tradition that has decreased.

That’s where we’re at. Talk to me about what people should do when they’re selecting their camo.

They can either Google or do the old black light test themselves. You can Google and look for camouflage brands that don’t have UV glow. There are a few of those out there that they can Google. They can do the old black light test. Pick up a black light flashlight or whatever size they can do and go to Cabela’s or whatever stores they have. Begin to look at camouflage that’s going to have a decreased UV pattern. They can go out and buy UV inhibitors like ours or other companies. You apply it to their current camouflage or some new camouflage to begin to decrease that UV signature so that they won’t be sitting in the woods having a glow to them. There are different options. They can go and buy new stuff or buy products on the market to begin to physically decrease the UV glow. I would tell every hunter to try it. You’re not going to lose. It’s not expensive. It’s going to help them each season. The good thing about this is you don’t have to buy the most expensive camouflage out there to make it work for you.

If they want to reach out to you or get to your site, how would they do that?

They can find our products at our store. It’s XOutHunt.com. All our products will be there, all our UV inhibitors, scent control and attractants that we have. We have some new synthetics that won’t freeze. Also, we brought out some new stuff that they could use. There are some attractants that won’t freeze up on them. They can also find some of our stuff on Walmart.com, Cabelas.com and Jakes Archery. We’re all over the US. They can also Google us and find us on Facebook at Pure One Outdoors. They can also find us on Instagram. We’re all over social media. If they have any questions, they can reach out to me directly through our website. I answer every single email, whatever it’s on, about deer, scent control or scent attractant. I’ll answer every question that they have because customer service is a huge part of this business.

Dr. Tyson and I are going to develop an affiliate relationship on Deer Hunting Institute. We’re going to collaborate for the Deer Hunting Institute membership. He’s going to be sharing with our members, getting specific details and doing some video and some other content. I’m excited to announce that and see where that’s going to go. On behalf of Dr. Shawn Tyson with Pure One Outdoors products, it’s been a blast. I can’t wait until next time.

It’s a pleasure to talk with you. I look forward to a healthy and successful season.

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About Dr. Shawn Tyson

WTR Tyson | Whitetail Hunting CamoDr. Shawn Tyson is the founder and president of Pure One Outdoors. He started Pure One Outdoors https://xouthunt.com/ in 2013 because as a hunter he was not satisfied with the effectiveness, quality, and cost of hunting products currently on the market.

With his medical background, Dr. Tyson went to applying science to inventing innovative quality hunting products at an affordable price. With great hunter support his product lines of X-Out 360, Buck Yeah and Buxation is now available throughout the U.S. including Cabela’s and Walmart.

He has earned a Doctorate in Spinal Rehab and a BS in Health Sciences. In his spare time, he enjoys hunting, fishing, weight training and being a dad to his three kids.