546 Explore exclusive bold Bryant Land Brand with AB3 Adam Bryant 111

AB3 Adam Bryant, welcome to the show.

Thanks, Bruce. Thanks for having me.

Hey, and just to let you guys know, guys and gals, he reached out to me. So you don’t have to wait for me to invite you or connect with you on Facebook. If you think you got some stories, if you got some great lessons learned, if you’re one kick-ass whitetail hunter, reach out to me at whitetailrendezvous@gmail.com and say, “Hey, Bruce, I want to be on your show, I want to share some insights.” Let’s do it. Because this show is about people.

Explore exclusive bold Bryant Land Brand with AB3 Adam Bryant 111

A good friend of mine Bianca Jane, Her Humble Hunt, https://herhumblehunt.com/ had a great article on Instagram the other day and it was all about, you know, we’re in this thing together, it’s all common ground. And when you’re sitting around a campfire, you know, job titles and checkbooks go out the window and we just sit around and we talk about hunting. So that’s what we’re going to do this evening with AB3. And let’s start off with Bryant Land brand, what the heck is that and where is it going?

So real quick, Bruce, before I tell you about that. So let me tell you a funny thing about Bianca. When we were in the World…I was at the World Deer Expo, I just went around, was walking around and stuff, and I recognized her from Instagram because we follow each other and been going back and forth and stuff. So she was just walking down, like, an aisle or whatever and I was kind of walking, and then we ended up walking beside each other and I just kind of looked and was like, “Bianca?” And she was like, “Hey, I know you.” I was like, “@officialbryantland?” “Yeah.” Then she just gave me like this big hug and like the loudest, like, scream in the middle of the aisle at the World Deer Expo. And that was like the first time we’d ever met each other, the first time we’d ever talked, you know, other than, you know, just back and forth on Instagram.

So I thought that was just pretty funny just to meet her like that. Because she’s kind of on her way minding her business and I was kind of minding my business, and then I just looked over and saw her and she was like, you know, “Yeah?” And then she just start screaming. So it was fun though, she’s an awesome person and I had good time talking to her at the World Deer Expo.

And, folks, if you haven’t listened to her podcast, Her Humble Hunt, hunting, healing, and it’s a two-part story and the lady was crying on part of it and laughing on the other part and we had a good time. But take a look at that because that’s one lady that hunting… You know, and we’re going to talk about why we hunt. But she told her story in such a way that you got to think about what hunting is and what it isn’t. And sometimes it’s 180 out of what people think it is because it isn’t just about putting game on the ground, which we all love to do, but it’s more than that. And so listen to Bianca Jane, Her Humble Hunt, and you’ll figure it out, at least I hope you do.

Thanks for that segue. Thanks for that segue. So let’s go back to Bryant Land brand and let’s unpack that a little bit.

Yeah. So Bryant Land is basically something that I’ve been kicking around in my head. My background is in sports television and I’ve been in broadcast television and sports television for over 20 years. My daytime job is a sports television director, I direct live TV sports for Fox, ESPN, right now mainly for the Milwaukee Bucks and the Milwaukee Brewers. I travel with those teams, and then do their television broadcast as a director.

then I got into doing outdoors stuff just naturally

So that’s basically where my background came in, and . I grew up in the country on a dirt road, I’ve always wanted an ATV. So I finally got a chance to get an ATV and ride in ATVs and just being in the outdoors that led me into learn how to bowhunt. And I ended up learning how to bowhunt, I killed a hog. Then I, you know, went out, harvested a deer, harvest a turkey with bow.

So I just kind of fell in love with it, same thing with duck hunting, as well. Tying it all back to the media side, it’s like, you know, I would start playing around with cameras and stuff recording, you know, just some things with my hunts, recording animals and stuff like that. And I was just like, “Wow, it would be really cool if I could tie all this together into, like, my own…you know, something that kind of I can kind of put my stamp on.”

So I started doing research and looking around and started looking at hunting TV shows and stuff like that. They were really cool, they were really exciting. And some of them, you know, they do tell stories, but they basically tell stories that basically end in, you know, whether or not they got the harvest or whether or not…whether or not they made the harvest.

So I saw a lot of that. And, again, just trying to figure out how I can develop something that I can put my own stamp on. And, you know, I wanted something with my name. Because eventually, you know, I want to be able to pass this down to my kids, you know, especially if they have an interest in broadcasting or storytelling.

So that’s how I came up with Bryant Land. We just started putting stuff together, shooting videos, finding stories. And what I found out in telling stories, that, you know, it’s not always about the harvest. You know, there are people that come to this sport differently, there are people that look at it as a sport, there’s people that it’s a 100% way of life any provide food for their families and stuff. But in the middle of all that, you know, you have, you know, one spectrum where it’s just a sport, and then another spectrum where people, you know, it’s their life. There’s a lot of stuff there in the middle.

So Bryant Land is about finding the stuff in the middle, and finding the interesting stuff in the middle and the funny stuff in the middle and the entertaining stuff in the middle, and then patching it all together and then presenting it to everyone.

You got that, folks?

I know, that was a long-winded answer to a short question.

So if anybody has watched a hunting show, a 30-minute hunting show, there’s probably 15 minutes, 18 minutes. And correct me, AB3, anyplace along the line. I don’t know how many minutes of actually film are in the show because you get sponsors and all that.

22 minutes of content, 8 minutes of commercial time, usually.

Usually. So 22 minutes. So you’re trying to tell the story of a hunt. So I roll up to Eddie’s farm, unpack the truck, put myself in the bunkhouse, go have supper, get up in the morning and go hunting. And then hunt for three or four days. And I might get something, I might not. And typically, correct me if I’m wrong, you get the harvest…you get the kill shot first, then you do all the B-roll. Is that kind of how it is?

From what I’ve seen. And then you can get your, like, your B-roll and stuff, like, along the way, too. You know, you may get some shots traveling, you may get some shots, you know, sitting around the camp, you know, and getting your gear ready, that kind of stuff. And then, you know, hopefully you go out and you’re successful and you get your harvest on camera, which is not an easy task, just from the few times that I’ve tried to do it myself.

But, yeah, that’s pretty much how…yeah, that’s pretty much how it goes. And then you take it back, and then you edit it and you put it together and you craft a story.

And that’s why, you know, hunting stories are hard. And after you watch a couple hundred of them they’re very similar, the only thing that changes, for me, is the environment. If you follow Jim Shockey around the world, which he’s hunted around the world, then you’re seeing different places. And that’s interesting. But, you know, one oak grove or one, you know, bean field, I don’t care where it is, it all kind of looks the same to me. And I’m bring critical and I guess, you know, rightly so, but, you know, how do you make it entertaining, you know, for the viewers? And that’s got to be so hard for the people making the shows. I give you all the credit in the world because to compress and create a story in 22 minutes has got to be so, so difficult. Your thoughts?

Adam: And that’s why, like, you know, when I first got into this, you know, filming hunts, basically that formula, that was something that I’ve been very adamant about staying away from as far as, like, that being the sole purpose. One, it’s very hard. God love the people that do it. The people that do it, they do a great job of it, but it is not an easy task. It looks easy when it’s finished, but it is not easy, like you said, to put that together.

So for me doing this and doing it basically part-time because I still, you know, I have my regular job, my full-time job, I wanted to do something, one, that would be really good, but, two, would be something that wouldn’t be as taxing. Because what people don’t understand about those guys that are able to put together those really, really good hunting shows, all those hunts don’t happen…or all that footage doesn’t happen from one hunt. You know, they are hunting 12, 13, 14, 15, however many times up. You know, big professionals, you know, they’re probably hunting, you know, way more than that. I don’t have that kind of time because I have a family and I have a job and all that kind of stuff.

So to me it’s very hard to do that. And, like I said, the people that do it, they do a great job. What we try to do is, like I said, find stuff in the middle. Perfect example, I was connected to a mutual friend of one of my Gamecock Club members, I went to University of South Carolina. And one of our Gamecock Club Booster Club members hooked me up with one of the former players and he hunts. And one of the stories that we talked about was how, like, it would kill him during football season and conditioning and drills because he couldn’t go hunting because football season is right in the middle of hunting. And when he did go hunting, so many of the things that he learned in football helped him become a better hunter.

Like what? Like what?

Breathing. The biggest thing I remember from that interview, he talked about his breathing technique. Because he was a running back. He was saying, you know, like, when you go through your warm-ups and, you know, pacing yourself and making sure you got good breathing and things like that before doing warm-ups and before going into the game, that translated in the deer stand. You know, you want to remain calm, have a good breathing technique right before you get ready to squeeze the trigger or pull, you know, a…let your arrow go on your release. That was one of the biggest things I remember from that interview.

And then obviously just conditioning. You know, hunting down south, you know, you can…you’re going through thick pine forests and hard woods and swamp bottoms and stuff, and then you don’t know how long of a walk you may have to get to your stand because, you know, it’s so thick or whatnot. And just being in conditioning from football and keeping himself in conditioning to be able to go out and hunt like that.

Okay. Sorry for the interruption.

No, no, that’s fine. But that’s…I mean, but those are the things to me I find interesting and I think other people, as well, find interesting. Because you could turn on, you know, your favorite outdoor channel or outdoor media Web page or whatever and you can find people sitting in tree stands whispering about killing 140, 150-inch deer all day long. Again, nothing wrong with that, God love the people that do that. But for us we wanted to do something different and dig a little bit more deeper in that before you actually got to the tree stand.

 Yeah, the journey.

Right, exactly.

That’s the kick I’m on now because the deeper I go into why we hunt, and this is going to be a good segue, you know, why we hunt is… You know, I hunted, and I’m looking at a picture, you know, 53 years ago, my first hunt we killed two…four bucks, you know, on the family farm, my buddy’s family farm. And that was back in Wisconsin along the Baraboo River in 1966. And so you think about that and you go, “Holy fright.” You know, I knew nothing and it was, “There’s a deer,” bang. That was it. There was a deer, bang. And there wasn’t any horns, it was brown and down.

And the thing about it then, and this gets into the hunting tradition for me, is that I came out of New York, my dad didn’t hunt. Fortunately for me when I was a young kid we had a neighbor where I grew up in Rhode Island before I moved to New York and he took me out and he just changed my life forever. I mean I caught trout and trapped raccoons and shot grouse and rabbits and, I mean, just everything and it was just, “There it is.” I was living, you know, the story of outdoor life, Old Man and the Boy, an old article that they used to have. And that was it, I lived that.

And then you start reading and you start journeying. You know, in your mind you go to some of these places in the Yukon or Ungava Bay or Alaska, blah, blah, blah, and then all of a sudden as an old man I was standing there. Now that’s the journey. I mean how does a young kid, you know, left home at 17 and standing on, you know, top of a mountain looking down at his mountain goat that he just dumped, you know, down a ravine? I just laugh, I had to be crazy. You know, the guide, one, was crazy. Because the retrieval, we got him out, I mean, but it was just it was shoot, it was just a complete shoot. And we had, you know, hands on the walls and feet on the walls and that’s how we got down, we just chimneyed and chimneyed back up.


And you think about that.

But that’s part of it though.

Yeah, but that’s the journey.

Yeah, you still remember that until this day though.

Oh, yeah, I’ll never forget that, because I’m going, “I could die real easy.” Well, no, but, I mean, you laugh, but that’s part of it, and it’s the journey. And I think more people… And I hope everybody is listening. Talk about the journey, talk about the stories. And that’s… I better shut up because AB3 has a lot more stories than I do.

No, I’m just getting started.

Yeah. But that’s what we’re doing here tonight, we’re telling stories. And, you know, that’s why we hunt, for me. You know, it’s the stories that, you know, go on for days. Because I’ve been at it for, you know, so many years. And, yeah, I’ve had some hunts that I left the 10-day hunt in 5 days, I just told them, “Take me back to the airport, I’m out of here.” Why? Because it wasn’t good. And you don’t get a refund for that. You pay your money and you go.


And all of a sudden… And you know…and I don’t care who you are, how much experience, when you know it’s going bad, stop, just stop the music and get the hell out of Dodge.


If it goes bad, just say, “Get me out of here,”

That’s my advice. If it goes bad, just say, “Get me out of here,” and I’m done. Just, you know, “This is not where I need to be,” and just chalk it up.

Right. And that’s, you know, the thing for me. Like, it’s fun. And I have to force myself sometimes to remember that it’s fun because I get my director brain going and it’s like, “Okay, well, I’m going to shoot this, I’m going to put this camera here, I’m going to do this and do that,” or, you know, got to edit this or edit that because I got, you know, interviews and stuff that I need to edit or whatever. And it’s just like, “Nope. You know what I’m going to do? I’m going to go outside, I’m going to put my target out, I’m going to put my deer target up, and I’m going to stand 20, 25 yards and there’s that deer. Make sure you make a good shot the first time. That’s the deer that’s out, you know, on your property or that’s the deer that you’re going to shoot in Illinois or in Wisconsin or hopefully in Kansas one day or something like that.” You know, something to bring me back to the fun and the relaxation of it. So I force myself to do that a lot of times.

So why do we get all wound up? You know, talking about why we hunt, why do we sometimes just get completely wound up and it becomes, you know, a Conor McGregor, you know, cage fight? What’s up with that?

I think there’s…you know, a lot of people like to talk about, you know, how competitive they are, they’re very competitive, very competitive. I know I’m not one of those people that goes around beating my chest about being competitive, but, sure, when you’re in the stand or you’re in the blind, you want to come away with something.

I listen to people all the time, they’re like, “Well, you know, it’s about the hunt and it’s about, you know, being outside and stuff.” And it is, it is and you enjoy being outside, but at the end of the day all hunts are better when you walk away with whatever you’re harvesting, whether it’s whitetail, whether it’s duck hunting, turkey hunting, whatever. And I think sometimes we get so charged up on, “Okay, you know, I want to kill this buck,” or, you know, “I want to harvest this bird,” or, “I want to make sure I make my limit,” and then you just kind of lose focus. I think it’s just the competitive nature and you want that good feeling. Because, you know, it’s a great feeling when you take down that buck that you want to take down or when you limit out or when you, you know, make that great shot on a hog or on a turkey. I think sometimes those feelings get…you know, it blurs it, you get crossed up.

Yeah, and I still get juiced up. You know, I’ve killed a couple of critters and, you know, sometimes my hands are shaking so bad I hand my tag to another guy with my knife because I don’t want to cut myself. I say, “Will you notch this sucker out?” No, literally they’re looking at me going, “What is your problem?” You know, just I’m excited about being here and doing this and I don’t want to hurt myself.

Right. Because it is exciting. I mean I remember when I took my first hog my son was with me. You know, we went on a hog hunt down to South Georgia with dogs, which I recommend. If you’ve never hunted hogs with dogs, you have to do it, it’s one of those things that it just has to be done. But I still remember it like it was yesterday. I mean we were there and we had such a great time, and then at the end, you know, just taking pictures. And, I mean, he still talks about it, he still asks me about it. You know?

On the flip side of that there are times where we went deer hunting on our property and we sat in the blind and we’ve just had conversations or just hanging out or whatever and we had a great time doing that, we didn’t shoot anything, didn’t even attempt to shoot anything. Maybe saw one deer or two and, you know, she got spooked and took off or whatever, but we still talk about it.

So, like I said, you do have to kind of force yourself to remember that it is fun and that you’re having a good time, but, man, there is nothing like the feeling of making a great shot on an animal, especially with a bow for me, that’s a great feeling.

So why do you hunt?

 Simply put, I hunt for just the fun and relaxation.

 Simply put, I hunt for just the fun and relaxation. You know, I’ve been blessed to make a pretty good living, so I’m not, you know, hurting that, you know, I have to…or I have the pressure of, “Okay, I got to harvest this many deer,” or, “I got to harvest this animal so we can, you know, have something to eat,” or whatever. You know, for me this is total relaxation, this is total fun. Like I picked up a bow for fun, you know, I go bowhunting because it’s fun, because I enjoy it. And, you know, yeah, I want to kill…or harvest, you know, like, a big, mature buck or whatever. But when I’m out in the woods and, you know, just with my bow and stuff, and then getting see animals and getting to be able to possibly take a shot on one, I mean it’s just pure fun, just pure relaxation, get away from everything. Like when you’re in the woods, nothing else matters. Like all the stress from work, you know, bills, whatever, all that stuff goes away. As Mike Tyson used to say, “Phase into oblivion.”

He put a lot of people in oblivion, that’s for sure. Yeah, he’s something special. I saw him a couple times in Vegas at the airport. Just, you know, one special man of mankind, that’s for sure.


One big dude. So let’s go from why you hunt to the hunting tradition. In the warm-up you said it wasn’t the traditional, you know, went to the cabin in the north and grandfather on down and that whole thing. You know, so what’s your story?

So basically, again, like I said, I grew up on a dirt road in South Carolina. So I was, you know, seeing deer, seeing, you know, animals, snakes, all that stuff. So that wasn’t new to me. But the hunting part wasn’t something that we did. Like my father wasn’t a big hunter. I came to find out a couple years ago that my grandfather actually was a big deer hunter. I didn’t know that because I didn’t meet my grandfather, he passed away before I was born. But just talking to some of my other relatives, they were just like, “Yeah, it’s probably in your blood because your grandfather was a big deer hunter.” I was just like, “Oh, well, who knew?” But I didn’t know that before and it was strictly kind of like a process.

Like I started out, I got an ATV, I started riding ATVs and going on trail rides and riding ATVs in different places. And then I, you know, got fascinated with a bow, got fascinated with bowhunting and was like, you know, “Okay, this is pretty cool.” And there’s something about, you know, having the skill of trying to bring an animal close to you and being able to take them, you know, with a bow as opposed to, like, a rifle or something. So then I went from bowhunting, getting excited about that, to duck hunting and waterfowl hunting. And then from there just hunting different animals with a bow, whether it’s a turkey, whitetail, hogs.

So it was kind of like a progression. So the tradition part, like I said, wasn’t ingrained in me like, “Okay, this is what we do.” But going forward, going up in…or as I continue to get older, rather, it’s something that I plan on to continue doing. And I bring my son, you know, when we can, when time permits. He doesn’t work with his bow as much as I would like him to, because I try to shoot at least…if I don’t shoot every day, I at least try to shoot three or four days a week. But he loves to go out with me, he loves to, you know, film with me. He’ll operate the camera with me when we’re out there and we just have a good time.

That’s great. Because you’re establishing you’re tradition, actually, you know.

she’s one of the first people at her plate.

Right. And that’s…like I said, as I get old… You know, it’s funny though because the flip side of that is my daughter wants no part of it. My daughter celebrates when we come back and we didn’t harvest anything. So she loves the deer. The only thing that she is… She likes the fish and she advocates predator hunting. When we go out and we try to get rid of the coyotes, she is very much a fan of that. But otherwise she has nothing to do with it, but she also…I find funny that she wants nothing to do with it, but whenever it comes time to eat, she’s one of the first people at her plate.

Oh, so she’ll eat venison and hog or gator or whatever?

Oh yeah. Yeah. Hogs, alligator, frogs, frog legs, gator tail, pork chops. You know, I take ground venison and, you know, make stuffed shells, meatballs, all kind of…spaghetti, all kind of stuff. She’s right there, she’s all about it. So maybe one day I’ll get her to come out with us.

Yeah, it’s just a matter of time. You know, that’s for sure. So tell me about your whitetail hunt last year. You said you hunted Wisconsin?

It was up in that area, Stanley, Wisconsin

 Yeah, went to Wisconsin. I’m trying to remember the town. Central Wisconsin. Or actually, no, Upper Wisconsin. Stanley, that’s where it was. It was up in that area, Stanley, Wisconsin. That was fun. I went with an outfitter. Just went out there. A great time just sitting in the stand, talking. It was actually a guy that I had known for a couple years, it’s like the second or third time I had hunted with him, because a taxidermist recommended him. And, you know, so we’ve gotten together over the years. And it was just fun. You know, you just go out, you have a good time, like I said, you sit around and you tell stories. He guides, so it’s funny to listen to him talk about, you know, like all the things he’s seen as a guide and, like, what clients come in and what they do, and the good things they do and the bad things that they do. And then of course, you know, at the end got to harvest a really nice, you know, whitetail, Wisconsin whitetail.

So it’s fun. It’s definitely one of the upsides of being in Wisconsin during the worst weather time of the year.

Yeah, the weather is getting kind of nasty, and that’s it. And, you know, did you see a lot of deer, or did the wolves kind of mess up the…

Yeah. Yeah, no, saw a lot of does, saw a lot of young bucks just kind of, you know, cruising around, meandering around, fawns. But it’s funny because you go to Wisconsin… You know, hunting here in Georgia and hunting in South Carolina, you know, they always kind of give us a hard time down here because in those areas in Wisconsin you have such big, full-frame, mass deer. Like even not only the antlers, but just like body size. Even on the does, like they’re just, you know, studs, so to speak, compared to deer down South where, you know, they don’t pack on as much weight or whatever, obviously because of the climate. But just to see those animals out there and to see the differences is just remarkable.

Yeah, have you ever hunted up in Canada?

No. I haven’t had a good experience with Canada for work.

Bruce: Okay, okay.

I got food poisoning in Toronto.

Oh no.

But, I don’t know, I’m kind of curious about whitetail hunting in, like, Saskatchewan and, like, British Columbia. Because I’ve seen, you know, the shows or seen videos and stuff of people hunting there and those deer are just…


It was going crazy. Yeah, what I was going to say, you know, I’ve hunted Wisconsin for a very long time and, you know, maybe a 200-pound buck was the biggest I’ve killed. I’m just trying to think back. You know, he was pretty big. And then when I got to Saskatchewan, they told me, “Do not shoot the first big deer you see, because he’s going to be bigger than any deer you’ve ever seen.” And like a yearling steer, you know, 280, 300 pounds, and then his rack looks so small.


You know, I took a small, you know, 150 class buck who was pushing 300 pounds. And he just waddled, he was all shoulders and it was just like, “Don’t even mess with me, dude.” It was just like, “Oh my goodness.”

Did you take him with a bow or a rifle?

My rifle, took him with my rifle.


But that’s the thing that everybody warned me about. They said, “You’re going to see the biggest deer of your life,” and it was no lie. You know, the biggest buck I saw, it was evening and he was in a bean field and we were driving out. And he was just I don’t know how…you know, he was way over 300 pounds. And his rack was a monster. But it was just like, “Oh my goodness.” So double the size…triple the size of your deer down South.

Wow. And see, that’s the thing. Like I’ve been looking at some places in, like, Illinois and in, like, Kansas and Missouri and places like that and, you know, just reading a lot of information and it was like, not so much like, “Don’t shoot the first deer you see,” but it’s just like, you know, we let our bucks age and, you know, they’re mature and stuff like that. And I’m thinking like, “Oh my goodness.” Like obviously you wouldn’t want to shoot, you know, like one of the younger ones or whatever if that’s, you know, their regulation or that’s their rule. But it’s just like what looks like a young buck in, like, Illinois or Wisconsin to me down here is just like a full, you know, like mature buck. You know, I’ve posted pictures…I’ve made the mistake, if you want to call it a mistake, of posting pictures of some of my deer in, like, hunting groups and stuff and they’re like, “Oh, well, that’s a yearling,” or, “Oh, give him another year.” And I’m sitting there looking at that deer, “If I see that deer, he is going down because he looks great to me.”

But, yeah, I don’t know, that’s something that I’ve been working on, too, is just trying to get better. I actually found a good article, it was talking about how to age deer on the hoof and stuff like that. So, I mean, stuff like that I’m still trying to learn and just understand and get better at.

Yeah, a shout-out for QDMA

Yeah, a shout-out for QDMA. If you’re not a member of QDMA https://www.qdma.com/, you know, just become a member. Because in their magazine every month there’s three or four deer and it says, “Age this deer.” And then they have four or five guys age the deer and give the reasons why it is and it isn’t. Because one of the best deer I’ve ever killed, he’s sitting over my shoulder. One of the prettiest deer, I guess. He’s a perfect 10-point. His brow tines are over six inches and just an absolutely drop-dead gorgeous deer and I killed him too young. I mean, you know, if I had let him grow on that farm, he would have been easy Boone & Crockett because he’s 132, you know, as a young deer, as a two-and-a-half-year-old deer.




And that is a nice deer. Yeah, I see what you’re talking. Yeah, that deer is nice though. I don’t know if I would have let that one walk either.

You know, I just…you know, it was just the prettiest deer I’ve ever seen and nobody that’s ever seen that deer has said anything but, you know, “What a pretty deer.” And, you know, that’s why he’s on the wall, I mean, because he’s the prettiest deer, just his frame and everything, and he was just a young deer. And Iowa has huge, huge deer. But since I took him, would I take him again? In the right place I would shoot him again.


On that same farm I wouldn’t. But, you know, if I’m in Wisconsin on our farm, there’s no question. That sucker is going down.

And that’s one of the things that I found very interesting, just the…I don’t know if I want to say “backlash,” maybe “backlash” is kind of strong. But I’m going to say the very strong opinions that people have on what other people should shoot as far as what they consider, you know, a good deer or an old deer or a mature deer or something.

That’s very interesting to me because I’m in a lot of chat groups and hunting groups and stuff, you know, just mostly for entertainment and to learn stuff. But it’s just interesting, you know, like some people are just like, “Well, you can’t do that, you can’t shoot that deer. That deer was,” da, da, da. And then, like, you know guys will post their deer or whatever and they’ll be like…you can just tell they’re just super, super proud of it. And then, you know, first couple comments, “Congratulations, congratulations.” And then probably about 10 or so comments down, “Oh, well, he looks kind of small,” or, “He looks like he only scored,” you know, whatever, whatever. And it’s just like, “Let the man be happy,” or, “Let the lady be happy.” Like, “Why is there such a big, like, you know, hullabaloo about that?”

I don’t know, I don’t even know if people say “hullabaloo,” but it’s just something you made me think about when you were talking about that deer.

Yeah, and, you know, we hunt, part of it is because it’s, “Look what I did, I was successful.” A lot of people need success in their life. And I was talking to an educator earlier for CRCS Outdoors and he’s got a great education, secondary education, program for kids. And he says one thing that he’s seen is that kids don’t have a lot of opportunity to be successful in the light of older adults.

And so hunting is one thing that he sees when one of his students goes out and harvests and kills or puts down, you know, a whitetail buck, all of a sudden that kid lights up. Because he did something, he was successful at it. Now if you play in athletes, you know, when you crunch a tackle or you catch the pass or do whatever, you know you accomplished something. Same thing any sports, when you pin the guy or get pinned, whatever, you’re in the mix, you’re in the game. But so many people today, because of technology, in my opinion, they’re competing against a digital foe, if you will, and they can feel some sort of success, but it’s not the same visceral as you and I feel when we harvest a deer, when we put a deer down.


It is just not the same.

But, I mean, I don’t let that, you know, stop me or whatever, I just find it, you know, interesting. And, you know, there’s the whole, you know, I guess, you know, thought process of why, you know, people are the way they are or whatever. But I don’t let that stop me, I still enjoy going out in the woods, I enjoy, you know, shooting my bow. You know, I call it bow therapy whenever I get a chance to shoot my bow. Even in Wisconsin, you know, like I said, I live six months of the year in Wisconsin when I’m working in just a little small apartment. And, you know, I got a nice hard block target seven yards away right down the hallway and I’ll stand there for 20 minutes and shoot my bow in the hallway if I don’t feel like going out to the range or whatever, you know, just to keep my, you know, form or whatever. So I love it and it works for me.

how are you using Bryant Land brand for recruiting new hunters

So recruitment, what are you doing and how are you using Bryant Land brand for recruiting new hunters, or new people to the outdoors?

So one of the things that we’ve done the last two years, we’ve done two trade shows here in Georgia. And from what I can see when young kids stop by our booth, if they’re not already into it, just seeing like me or my son or my daughter or whatever and just talking to them, their faces light up. And we had the good fortune this year at that trade show being beside I think it was like a church nonprofit that their whole thing was taking fathers and sons and fathers and daughters out hunting. So the people that stopped at their booth would stop by out booth and it was just like continuing the conversation that they already had.

So that was one of the things that I found really interesting and that I really enjoyed. One of the things that we want to do going forward, we’re not there yet, but what we want to do going forward is just have, like, camps and start working with different, like, archery shops and stuff like that to have, like, camps to get more people into archery, get more kids into archery, and get more kids into bowhunting. That’s something, excuse me, on the long-range goal list of Bryant Land that I want us to be a part of.

Good for you. You know, that’s great. Hey, at this time in the show I ask everybody the same question. So here you are today and you hunt and you go out there and mix up. What do you know today that you surely wish you knew 5 or 10 years ago?

From the…I wish I would have got into this a lot earlier. That’s the biggest thing that I look back at a lot of times. It’s like, “Man, I could have been having so much fun.” Like if I could have gotten into this, you know, 5, 10 years ago. But, you know, everything happens for a reason and, you know, time…or at least that’s what they say, everything happens for a reason. But that’s probably the biggest thing, is that I wish I could have got into this earlier. I’ve met some tremendous people, I’ve had a chance just to be exposed to different things. I’m not a big world traveler person, like I don’t have, like, the urge, you know, to go to different parts of the world or whatever, but traveling for work and then going back to these places to hunt is just…has opened my eyes up to so much and it’s been so much fun.

So I wish I would have gotten into it, you know, earlier. You know, like people, you know, talk about going to the beach and stuff, one of my best days was sitting in the tree stand in Wisconsin, and it was cold. And I don’t like the cold, but it was cold. But just the scenery and the snow and seeing the does and stuff playing in the snow, and then having that big deer walk by right before, you know, I was able to put a shot on him. You know, just things like that. Being able to travel and hunt these different places in the United States. So I wish I would have known about it early, I wish I would have got into it earlier so I could have enjoyed it earlier.

Yeah, well said. And, you know, I’m sitting here, you know, thinking 1966 and 2018. Long time.

I’m a person that has a lot of respect for longevity

Wow. And, you know, me personally I’m a person that has a lot of respect for longevity. You know, whether it’s, you know, longevity listening to guys talk about, you know, how much whitetail hunting they’ve been doing or listening to other directors that have had longevity, you know, in sports television. I respect longevity because any time that you can do something that you like for that long period of time, that is a wealth of knowledge. And to be able to tap into that knowledge, I mean, it’s just invaluable and it’s something that I enjoy doing.

So when you say 1966 to now, I mean, golly, there’s no telling what kind of stories and tales and, you know, deer that have went from, you know, 115 to 140 in all those years of stories and stuff.

Yeah. And I’m still alive to tell it, you know.

Right. That’s the best part.

Yeah. And I’m still…you know, I’m still blessed to be on planet Earth. And October 30th of 2017 I rolled my truck three times.

Wow. How did you do that?

Black ice.

Yeah, yeah. Dang. In October… Well, yeah, in Colorado, yeah.

No, I was in Wisconsin crossing the Chippewa River just north of Eau Claire.


Heading to my friend KO Farms.

I was going to say, were you heading on a hunting trip?

Oh, yeah, I was going to…I was meeting him for breakfast because we had this one buck, I mean just a gorgeous, you know, mature 10-point, you know, very, very, very nice buck, and we were going to hunt him. And we were going to team hunt him because we sort of kind of knew where he was, and so we were going to…we were actually going to team hunt him. And I never made it to breakfast.

Golly. To survive that and to be here and keep doing what you’re doing, I mean that’s truly a blessing.

Bruce: Well, yeah, but everything happens for a reason, I like how you said that earlier. And, you know, it’s just like this show, it’s to have guys like you on and just sharing stories and letting people know it doesn’t matter when you get started, there’s something special about hunting and spending time in a tree stand, or a ground blind. Or, you know, being fogged in on the side of a mountain in British Columbia for three days, and fortunately I brought a book. Because you couldn’t see. You know, you could see outside to take a pee, but you couldn’t go more than 10 feet or who knows where you’ll end up.

But they don’t quit, but, you know, you get along… You know, I don’t know Jim Shockey, I hope I meet him and can hang out with him like we’re hanging out, and just the stories that he has. But, you know, Jim Shockey is just one guy, but there’s thousands, if not millions, of men and women who, you know, go out there, they’re on nobody’s radar, but they’ve had the same experience you and I have had. You know, sitting in the tree stand, harvesting a buck, watching…

You know, some of my best, best moments were sitting in Buffalo County on the ridge, a Mahogany buck was there, 160 class buck. I knew he was there, I just couldn’t get on him. And all of a sudden this snow squall comes through and the woods get silent, absolutely silent. And it’s in the fall, it was just a snow squall. So all of a sudden all the color of the oak leaves and everything are just white. Then the squall goes through, now the sun comes out and starts hitting and the snows starts dripping off these leaves and you go, “Holy fright, I’m in church.” I don’t know where you are, you know, with your relationship with God, but I’m sitting and I’m going, “I’m in church.”

Because it was just there wasn’t a sound, and then the Mahogany buck didn’t come out, but a whole flock of turkeys did and they were scratching and doing that whole thing and I went, “I’m alive to see this.” I mean you can’t… Even if you were sitting in there with cameras, you couldn’t capture that, the way the light was bouncing off, the setting light, the hues, everything, you could not capture it, it’s impossible. And so you live it. And just like I tell the story now, it takes me right back there and go, “Jeez.” You know, it’s just a beautiful, beautiful setting.

Right. And, see, that’s the thing. Just like, you know, when we were talking earlier in the warm-up about, you know, like, my turkey hunt and how, like, you know, I didn’t get it all on camera and stuff. You know, at one point I was just like, “I’m not worried about the camera.” Like I’ll remember that for as long as I’m blessed with my memory. Like I will remember everything about it. Like I can still the ridge, I can see all five of them coming down, I can see all of them going back up the ridge after everything happened. Same thing in Wisconsin. Like with…I haven’t filmed any of my deer hunts, but I can still see everything vividly and those are memories that, like I said, as long as I’m blessed with having my right mind, I’ll remember that for as long as I live. And that’s part of it. To me that’s one of the great parts of it.

So, folks, if you’re listening to this, you know, we’re going down a lot of rabbit trails today. But, you know, why we hunt, it’s to be able to share these stories. And in some cultures the only way history was transferred was through stories. It was…there’s a word for it, I forget the word, about transferring, you know, historical facts through stories. But that’s the way they were handed down, you know, elder, you know, to son, you know, to daughter to everybody. And then, you know, we don’t do that.

And I think that’s one part of Whitetail Rendezvous, is I want people to share their stories so other people share their stories. So when people come and ask why you hunt, all of a sudden you say, “You know, let me tell you a story.” Not, “I’ve got to defend it because I eat what I kill.” Okay, and we give $37 billion a year back to the economy. And Pittman–Robertson funds, you know, you go to that park, well, Pittman–Robertson funded part of that park or whatever.


You know, we got the data, but, “Can I tell you a story? Can we just sit down, have a cup of coffee and can I tell you a story of how I was nine feet from a grizzly bear?”

Like The Revenant.

Yeah, that’s it.


And the more I’m convinced for hunting, it’s telling stories and seeing people’s eyes get wide.

: But that…you know, that’s what it’s about, and it’s about telling stories. And the more I’m convinced for hunting, it’s telling stories and seeing people’s eyes get wide. And I’ve had some guys call bullshit. You know, sitting in the airport, blah, blah, blah, and they go, “No way.” And I go, “Whatever.” You know, you just change, you talk about the Packers or something. Because they don’t get it, and that’s okay.

Yeah. Not everybody is going to get it, not everybody is going to, you know, understand what it is you do. And, you know, that’s fine, too. I mean you were there, you know.

Yeah, yeah, it’s just crazy. Well, friend, AB3, I think it’s time to wrap. Any last comments for the folks? Tell them how to get a hold of you again.

So you can find us, so we’re on Instagram, @officialbryantland https://www.instagram.com/officialbryantland/. We’re on Facebook, Bryant Land. And then our website, bryantlandcountry.com. And then we still have some things on YouTube if you punch in Bryant Land. But this year the biggest…big thing that we’re proud of is that we’re programming. We’re going to have two Web shows, Waterfowl Warriors, which is a show we did last year on Facebook, and then another show, Outdoor Madness. Both of those shows will be available on demand on GEN7 Outdoors. So we are very proud and very excited about that.

Yeah, and a shout-out for Jody Blackwelder, Whitetail Rendezvous is also on GEN7 TV. https://gen7outdoors.com/

There we go.

So you can find me anyplace. Like I said, I think I’m creeping over 300,000 downloads and the show has grown organically. And, you know, I just think that’s bitching. That’s a Southern California word. I used to surf in Southern California, so I can say “bitching.”


I’m familiar. That’s funny.

But with that… Go ahead.

No, I was just going to say I just appreciate you having us on, this was my first time doing a podcast, doing an interview. Usually I’m the one behind the camera asking the questions, so this has been a lot of fun and just thank you. And, you know, hopefully, you know, talking about building traditions, in, you know, 5, 10 years from now be able to look back at this and maybe we’ll be at ATA together and we’ll be telling more stories.

Well, I look forward to it, that’s for dang sure. So with that, folks, have a great evening. Bruce Hutcheon saying hunt into the wind, or at least take a shower.

Buck Wild Coffee

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