Deer Hunting – UV And Scent Control – Dr. Shawn Tyson

WTR Shawn | UV And Scent Control


A deer and a lot of other wild game have a different type of eye than a human. They do not have a UV filter in their eye that allows them to see better at real low light conditions. Dr. Shawn Tyson, the owner and President of Pure One Outdoors, talks about UV and scent control in hunting while introducing the X-Out Odor line of products. Dr. Tyson dives deep into why we need to neutralize UV emissions. According to him, as every single foot counts in hunting, hunters have more opportunities for a successful hunt if they can decrease the odor and the UV emissions. He says their modern camouflage is designed in a spray form and detergent form.

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Deer Hunting – UV And Scent Control – Dr. Shawn Tyson

WTR Shawn | UV And Scent Control

We’re heading out to Virginia to a good friend, Dr. Shawn Tyson. He’s the owner of Pure One Outdoors. Dr. Shawn, welcome to the show.

Thanks for having me back again, Bruce. It’s fun to be back with you. We’ve had a lot of growth. It’s good to see you.

I’m proud of your growth. We’ll get into that during the show. You’ve got some announcements to make where some major buck stories have picked you up and things are going good. I was talking to the people who make Sno-Seal. What’s the name of that company?

It’s Atsko.

They know UV. I know you know UV. Let’s talk about UV, the fibers and how deer see a blue hue that’s in the spectrum. If you’ve done any work at all, you know the deer see blue. Let’s dive deep in it. People understand why you need to neutralize those UV emissions.

Let’s start off with understanding the deer has a different type of eye than a human. A human has a UV filter built into their eye to block all of the UV rays from the sun. A deer and a lot of other wild game do not have a UV filter in their eye. That allows them to see better at low light conditions. That’s when they’re out feeding and moving around, especially at night time as well. When it comes to deer in the UV spectrum, it’s important because if you take anything that reflects light, especially a blue light that comes off of low light conditions when the sun is dropping and the sun is rising, we have blue hues in the air. Whenever we have camouflage that’s not treated properly, the UV bounces off of the camouflage and gives off a UV glow.

With a product like X-Out Odor, we have it in a spray form or detergent form. It’s combined with scent control. We’re able to coat the fibers of camouflage to prevent that glow. What a lot of people don’t realize is that modern camouflage is designed so that it’s visually appealing to the human eye, but it’s not to the wild game eye. When it looks good to us, it looks completely different from a wild game. When it comes to whitetail deer, those UV fibers that they use to build these pretty camouflage glow to the deer. With a product like X-Out Odor, when you wash it or spray it, it coats the fibers of the camouflage. That will prevent any UV glow coming out so a deer won’t pick you off from a faraway distance.

It’s super important when it comes to bowhunters because, with bowhunting, every single foot counts. If we’re able to use scent control and some UV control, it’s an extra tool in a hunter’s box that they can use to get closer to deer. If we can decrease the odor and decrease the UV, it gives hunters more opportunities to hunt deer. I have hunters call me and tell me all the time that they’re seeing more deer or having more deer on them now than they did before. They believe that it’s due to using UV and scent control combined. We hear it from the hunters that are in the field.

Every single foot counts in hunting. Click To Tweet

It’s not just, “Here’s an idea,” but it’s being put in use.” It’s a proven fact. There have been studies done at the University of Georgia that prove that the deer see UV. If we can control that, it’s going to give hunters a lot more opportunities at bigger deer that, maybe in the past, would have seen them from a faraway distance and just skirted around them. If we’re going to control that scent and that UV, we’re going to be able to get those bigger and more mature deer closer and get a lot more opportunity to hunt them, especially with a bow.

One thing that Shawn and I have done is completing the QDMA Deer One Stewardship. In that, they had How Deer See. That was one of the courses we took at Clemson University. It’s available to anybody. You can take. It costs $250, but it will let you know all that you think you know about deer that you don’t.

That was a great course. There were a lot of things that I thought I knew about deer and those guys schooled me. I recommend it.

Credibility-wise, both Shawn and I were investing in the industry that we live in and that we love. I recommend every single reader to do the same thing. Invest in it. Become a student of it. Watching videos is great, but open the books and learn. You’ll become a better deer hunter. Let’s go back to the UV. With dawn and dusk in the air, because all the lights work and the sun’s coming up or going down, there’s a spectrum of blue light that’s in the woods. You have these brighteners in your clothes, you’re glowing to the deer. I had witnessed that because I bleached my blue jeans. They were blue and they glowed. When I looked down, I go, “I’m glowing.” That was a long time ago. I don’t know if you could do that now but, a long time ago, I did. How far away can the deer see you glowing?

WTR Shawn | UV And Scent Control


I don’t know the actual answer to how far, but before I started using this product, I saw less deer than I see now. I could tell you for a fact that they can pick you off from a distance. I don’t know the exact distance, but I know they can see something glowing in a bush and a tree that they know is not normal. They can’t always pick up the human form itself. They don’t have the greatest detail with their eyes, but they can pick up something that’s not normal. If something is glowing in a blue hue, they can tell from a distance that that’s not normal. The smart deer, the big bucks, the mature deer, are going to see that. They’re going to skirt around that hunter. They’ll come up the backside with that wind and try to figure out what that is. There are a lot of times when deer can see a person and the hunter never knew that they were there. They saw them from a distance, skirted them and picked up the scent when they got downwind of them.

I don’t know how the camouflage companies make their product. I don’t know how they could prove or disprove that you’re not going to glow if you use their products. I do know brighteners aren’t good for your clothes. You use a non-scented, non-brightener type of detergent.

That’s what you would think, but even when you use a detergent that has no brighteners in it, it’s also not going to help your camouflage. All modern camouflage has these fibers. The way to test it is to take a black light and shine it on your camouflage. You can see if it’s going to put off any blue hue to it. You’ll know if it’s going to put off any UV glow. It’s only detergents that use UV inhibitors like X-Out Odor. If you’re not using an inhibitor, it’s not going to block it. If you use a regular detergent, it’s not going to block a UV. It won’t make it worse, but it’s not going to make it any better. That’s why it’s super important to use a product like mine that is going to control the odor but also going to block that UV. It’s going to coat the fiber of your camouflage and decrease that UV glow.

Take out whatever brand you’re using. Get in a dark room, get a black light and see what happens. Wash them in your normal wash, take them out and see what happens. If you see the glow, the deer sees that. We’re not talking about smoking barriers. We’re not selling a product. That was brought home by QDMA Deer Steward 1. Sometimes you get busted. You’re sitting in your stand at dawn and dusk. That’s when it’s most prevalent. What happens during the middle of the day when the sun’s up?

If we can control the little things, we can help a hunter harvest more deer. Click To Tweet

When the sun’s up, it’s not going to be a factor. When the rays are coming in, it’s not going to be an issue because the sun’s going to be high. It’s not going to be putting off any blue rays to bounce off of the camouflage to put off that UV glow. There are a few companies out there that are trying to go no UV. First-Light is doing some work. They’re trying to use no UV fibers in their clothing. I don’t know of any other, but there are some companies that are beginning to pick up on it and are beginning to produce camouflage that doesn’t put off a UV glow. That’s when I knew that we’re on the right track. Not only are we beginning to put out great products to help people do this, but other companies are also beginning to change their camouflage to help hunters as well. That costs money, so if you already have a bunch of camouflage and you don’t want to buy some new camouflage, you can use our products to treat your current camouflage and save some money that way also.

Dawn and dusk are the most critical times. What about stormy weather, snowstorms, rainstorms or a flat-out overcast day?

Anytime you’re going to have an overcast day, you’re going to have an increased opportunity to see UV. When it’s going to get darker, it’s when you’re going to be able to see it. If it’s super bright outside, it’s not going to be a factor. If it’s an overcast day, snowing or raining, you’re going to have a better opportunity for deer to see you if you’re not using something to control that UV aspect.

WTR Shawn | UV And Scent ControlThis is information that you need to know. At specific times of the day and specific weather conditions, you’re glowing. Prove to yourself with your black light and do something about it. If you’re glowing, the deer knows you’re there. I’ve had a deer look right up at me and I’m thinking I’m invisible while I’m not. It’s probably because of the low light conditions. I was glowing like a nuclear chipmunk or something. 

That’s the thing. Hunters realize that the deer are going to be moving the most at low light conditions. You’re going to be in your stand first in the morning or in the evening when the deer are moving. It’s going to be super important to use this type of product to add a tool to your toolbox to help you get closer to deer. If it’s adding scent control with UV, you’re covering two factors that the deer uses to survive. The deer uses their eyes and nose to survive. If we are able to decrease those factors, that hunter is going to have a better opportunity to harvest that deer.

If you’re not going to use those, they’re going to pick you off, either by their vision or by their scent. Why not use a product that’s going to help you? That’s our biggest thing. It’s going to cost you $10 to get a product that’s going to last you half a season and that’s going to give you a better opportunity to shoot more deer. It’s pretty something. If you go to my website,, I’ve got a spectrum on there as well. Go under UV Vision. There’s a picture there. You could see how it’s treated and non-treated. If you scroll down, you’ll see the deer eye.

When it’s covered, it’s not glowing. When non-treated, it is glowing. Go and do a deep dive. We’ve got our Ford 150, Chevy, GMC trucks, Dodge and all those wonderful trucks that we drive back and forth. We’ve got our blinds and our bows. We’ve got thousands of dollars and it all comes down to this little thing. That’s one thing I’ve learned about the show. It’s all the little things. Everybody knows the big things. Once you break it down to the good hunters, they get down to the minutia and they understand. I know one guy. He hunts three days a year and that’s it. He’s very successful on 40 acres.

The pressure is a big thing. A lot of hunters worry about some things that don’t always matter. They’ve got to have the newest bow. They’ve got to have the newest this and newest that. That’s not going to always help you harvest the deer. It’s the little things. It’s using the wind, scent control, UV control, not putting pressure into the woods and not educating deer before the season comes. There are so many little things that add up to being a big thing when the season is there. If you just worry about what type of camouflage you have and what bow you shoot, those things at the end of the day don’t matter. It’s the little things that will ruin a hunt before it even starts. That’s why X-Out Odor and other products that we use focus on the little things so that we can have a better hunt. If we can control the little things, we can help a hunter harvest more deer. That’s what we do here at Pure One Outdoors. We sweat the little stuff because we want to have hunters have more success in the field than they have before.

Do you have any stories where a guy said, “I used X, Y, Z product from you and I had a successful year?”

A lot of hunters worry about some things that don’t always matter. Click To Tweet

We’ve got hundreds of stories like that. I get guys calling or emailing me all the time and saying they set up wrong on the wind. They used our products and the deer still came in. They had ten-yard shots. We’ve got guys that had said, “I forgot my stand one day. I sat on the ground by a tree and I had the deer walk up on me.” We’ve got tons of stories where guys are putting our products in use. They see the success with it. It’s the small things that we ask them to do, which is that UV control and that scent control. It’s if they followed the things that we asked them to do, like how to apply the UV. You apply the UV spray the night before your hunt so that the spray can bind to the camouflage fibers. If you do that, it’s going to control your UV glow that next day. It’s all those little things that if they do what we asked, they’re going to have much more success.

We’ve had a lot of hunters come by and see us at the shows and say, “Thank you so much for making a great product.” They didn’t believe in scent control or in UV control, but when they bought it, they had success. It changed their idea of how they thought about those. It’s been a fun couple of years as we had grown to have those guys contact us and tell us their stories. We get pictures. The pictures tell us a story that these guys are saying, “We’re killing bigger deer than we ever had before and we’ve only been using your products.” That starts from our mineral products from January all the way through our scent and UV control products in December. We’ve got products that are helping hunters every single day of the year. They can find a product that we carry that’s helping them be quite a success in the field.

Let’s take a walk through the year-back quarters. It’s January, April, August and October. Let’s talk about the products you have to help a deer hunter through each one of those quarters.

With the first quarter, it’s the time to get deer, beginning to look for nutrients to begin to grow. We’ve got our Buck Yeah product. It is a great deer mineral. Guys are putting it in front of their game cameras in the beginning to get an inventory of what they have on their property. That’s one of the biggest things that we need to know as well, is what deer do you have in your property or what deer survived. As we get into July, we begin to see the growth of horns or antlers on the deer. That way, they can begin an idea, a game plan of what deer they want to hunt or target that year. We roll into the early season for bow season. We’ve got our X-Out Odor products and X-Out UV products so they can control the odor and the UV. It’s super important for bow season.

WTR Shawn | UV And Scent Control


Also, on the Buck Yeah side, we’ve got some great attractants with that as well. Some pretty cool design is that with our Buck Yeah minerals, we have a certain type of attractant into the mineral that’s got a very flavorful smell to it. In a lot of states where you can’t use deer mineral or feed after a certain time of year, we also have that same scent in a bottle so that hunters can spray around their tree in those same areas that they’ve used the mineral before. It gives the deer in that area an idea that, “Maybe there’s something back out there again,” food-wise, that they’ve smelt in the season that they’ve already eaten. It helps the hunters attract more deer that way and keep it legal. We have that combination of our deer attractant with our deer feed.

That way, we trick them a little bit. We give them an idea to get them to come in for bow season. As we get later into the season, we also have our new Buxation, which is going to be our deer bedding scent. We have a synthetic and a non-synthetic version, depending on what state these hunters live in. That also helps as a cover scent. It can be used as an attractant scent, which has some esters into it to also attract the bucks. There are a couple that I didn’t put in there. We’ve got detergents. We’ve got carbon stuff to add carbon to hunters’ older carbon suits. We’ve got a wide range of products for hunters. Depending on what they are looking for in the season, we’ve got something for them.

I’ll ask a question that I ask everybody. You’ve been hunting a few years. What do you wish you knew a few years ago that you know now? This is my one big thing that, “I wish I knew this a few years ago.”

My biggest thing would be deer pressure. When I was younger and hunting deer, I was in the woods all the time. I was putting down a human scent on everything. Looking back, I realize that the less that you’re in the woods, of the areas that you want to hunt, the better off you’re going to be early season. That’s what is super important for bow season, is not educating deer before the season even starts. That’s one of the biggest things that I’ve taken away from it. It’s less deer pressure. The only time that I’d go into my woods of our proving grounds is to check a camera every few months or to put down a new mineral lick. We keep as much pressure away from our woods as we can. When it comes to bow season, I don’t want the deer to have any education level that we’re going to be there. That’s my biggest thing.

I hope you took some notes and will be thinking about that because we’re going to have one big contest per month. We’ll have some Buck Wild Coffee as a prize. If you’re a coffee drinker, you might want to look up on Facebook or Instagram when we start announcing that. You like to hunt deer. We talked about your product and Pure One Outdoors. Let’s talk about deer hunting, what went right and what went wrong.

I had one of the most interesting seasons I’ve had in a long time. On my own private property, I didn’t have a lot of mature deer that I wanted to shoot. I do follow the QDMA guidelines, so I try to keep my deer right around four and a half to five that I shoot. On some aspects, it limits what bucks I have a chance to shoot. Especially here on the East Coast, we don’t get a lot of big booners that a lot of guys get in the Midwest so we have to be picky. I shot a couple of does early season to put some meat in the freezer, a little doe therapy. I passed on a lot of bucks, some that, in the past, when I wasn’t doing some QDMA stuff, I probably would have shot. I would have complained that I haven’t seen any big deer. As the story goes, you can’t have the big deer if you shoot every small deer.

I practice a lot to have control, not to shoot these young deer. I hope some of the deer that I passed on will be big enough to be harvested. I went to Tennessee and hunted at a good friend of mine, Brandon Dowdy. You’ve talked with him in the past with Southern Waters. I hunted in his farm and once again had a beautiful deer, three years old. He follows QDMA the same way and I passed on him. There are a lot of deers that I passed on. I’m happy about that because I want to see a big deer when I’m in the field. The only way to see a big deer when you’re in the field is to pass on the small ones. I’m hoping that positive vibes are coming from last season, they roll into this season and I have a great season.

Have you started seeing some of those past deer up on your trail camps?

WTR Shawn | UV And Scent Control


I have. That’s why I’m feeling the positive vibes. I have seen them on my camera. I’m following that QDMA. I believe in it. I see it come true. I’m hoping those bucks stick around and come this season. I’m providing plenty of food. I’m giving them water, coverage and all the things that they need to stick around. That’s a lot of things that hunters don’t realize. You have to give these bucks those things to keep them around. If not, they’re going to go searching for those things. If we can keep the food, water and safety coverage, they’ll stick around. That’s what we’re hoping for.

It’s going to be exciting to see, “He got the same frame as the deer last year.” With the size or body configuration, you go, “I’ve seen that deer before.”

It is a cool thing because, in the past, when I was a younger man, it didn’t matter what size they were. Now I want to shoot a bigger deer. We’re going to control our doe population to help with that as well. At the same time, we’re looking to shoot a bigger deer. We’re going to follow it until it rides out. We’re going to see what happens.

Do you use hang-ons, ladder stands or box stands?

I’ve got a combination. I do a lot of climbers. I’ve got a couple of hang-ons. I hunted my first ox with Brandon Dowdy. Hunting from a box was the weirdest feeling. It didn’t feel right. Usually, I hunt from a climber. I like to be able to be mobile. Depending on where the deer is, I could be able to move around, not educating them, find where the signs are and hunt that area. I’ve got a few hang-ons in some fields. In the evenings, the deer come in. It all depends on where I’m at.

I love putting hunt plans together. This is the time. Your food plot should be going in unless you’re going to plant some brassicas for the winter, coming in August or early September. Let’s say, in August, you’re going to plant some more crops that come up after the season. When you plant the crops and they get germination and the deer hit them, all of a sudden, they’re gone. You have to plan to keep your crops in front of them about all year round. If you’re working the plan, you want to keep something to eat on your land. As Dr. Tyson said, its food, water and coverage. If you can do that and minimize the pressure, you’re going to have deer. In about every state in the eastern part, west, east, other than Mississippi, if you do that, you will have some deer activity on your backyard in Connecticut.

It’s a proven fact that with that course that we took. In QDMA, they show the actual pressure if the land is pressured so much. They tag those deer with those GPS colors. They showed properties to where there’s a lot of pressure and showed the number of deer hits. They showed the properties that weren’t pressured and they had a lot more deer in those areas. The pressure thing is proven. That’s one of the biggest things that I try to do. It’s not getting into my areas before I need to be. I save them as long as I can. I keep the pressure down. I keep the food and everything they need there so that when I do come, I’m coming with authority.


Let’s recap who you are, what you’re doing and how people get a hold of you. 

WTR Shawn | UV And Scent Control


Thank you very much. It’s Dr. Shawn Tyson of Pure One Outdoors. We can be reached on Facebook at Pure One Outdoors. In Instagram, it’s the same way. You could find our products through Walmart and You could find them at independent stores throughout the US. We started a few years ago with a dream. I’ve taken the dream and we’re growing it every single year. It wouldn’t be this way if it weren’t for the hunters that we have helped, that have continued to push and support us. They give us great feedback. There are some products that we have changed. We continue to grow with hunters and take their feedback. We’re proud to be able to help guys. We’re a blue-collar company and we’re going to stay that way. We’re going to continue to help blue-collar hunters have more success in the fields. Reach out to me at Pure One Outdoors at I’ll answer any questions that you have about the products and hunting. Anything that I can help the hunter with, please contact me.

On behalf of thousands of readers across North America, we are becoming the number one whitetail podcast in North America because of our readers and guys like you. I appreciate all the support that we’re getting. I wish you well. I can’t wait to catch up with you.

Thank you very much.

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About Pure One Outdoors

WTR Shawn | UV And Scent ControlPure One Outdoors LLC, is located in Richmond Virginia and was founded in 2012 by Dr. Shawn Tyson a die-hard hunter that was not satisfied with the effectiveness and cost of hunting products currently on the market. With his medical background, Dr. Tyson went to applying science to inventing innovative products to help hunters at an affordable price.

This is when Pure One Outdoors was born with the main goal to design the next generation of hunting products. To do this Dr. Tyson worked with chemist and hunters doing countless field trials, working tirelessly to develop their patent-pending products known today as X-Out 360°. X-Out 360° line of hunting products is where science meets hunting. With several patent-pending products, Pure One Outdoors provides hunters with the most complete Odor and Ultra-Violet protection in the hunting industry.  X-Out Odor 360° line of products is taking Scent and UV Control to the next level for blue-collar hunters at an affordable price. No matter what the season or wild game you are chasing they have a product that can help you become more successful. From Wash to the Woods X-Out Odor 360° has you Protected.

In 2017 Pure One Outdoors added Buck Yeah® Deer Brand to their growing blue-collar company. Buck Yeah® is authentic hunting products and apparel brand built for the outdoors. With Buck Yeah® Products we will offer great scent attractants, deer minerals and brand apparel for the whole family. Buck Yeah® is more than a brand it is an outdoor’s lifestyle!

“Our ultimate goal is helping blue-collar hunters make every hunt memorable and every shot count. We have designed innovative products from quality deer minerals, scent attractants, combined scent, and UV elimination products to help hunters have more success in the woods or on the water. We hope that our attention to detail and our desire to help shines through on each and every moment of your hunt.”