ATA Day 3 – 2: Hardy Face Paint – International Bowhunting Organization – National Deer Alliance

 

Meet the owners of Hardy FacePaint
Hello. We are Brian and Mariah Hardy, creators of HARDY FACEPAINT and avid, responsible hunters just like you.

 

Brian had always used face masks, preferring the convenience of masks to the mess and trouble of paint. However, all of that changed the first time Brian went bowhunting in Kansas, the ultimate whitetail hunting state. As a big buck came into his line of sight, Brian drew back on his bow only to have his facemask catch on his release! There was nothing for him to do except draw down and watch as the buck of a lifetime walk away. Determined to never experience a facemask mishap like this again, Brian purchased every face paint product on the market. No matter what he tried, the paint ended up feeling greasy, messy, and itchy. Some of the products smelled like crayons. As any good bowhunter will tell you, it is imperative to be scent- free on the hunt.

 

Mariah had never liked face masks as they would constantly ride up on her face and hindered her shooting. However, as someone with sensitive skin, she didn’t have the option of using harsh and irritating face paints. Not only that, Mariah is also a safe cosmetic advocate who lives a wholefood and organic lifestyle, so the toxic and harmful ingredients of face paint were not only impractical for her, but also in conflict with her values.

 

Brian and Mariah became increasingly frustrated trying to find a camouflage face paint that was not only made with quality ingredients, but was also effective, safe, gentle, and easy to both apply and remove. After exhausting all of the existing options, they decided to take matters into their own hands.

 

They left no detail unconsidered when creating HARDY FACEPAINT. They thought about what hunting face paint would ideally look, smell, and feel like. They researched ingredients, safety, and effectiveness, as well as ease of application and removal. They essentially dreamed up a hunter’s perfect face paint and engineered HARDY FACEPAINT to be exactly that.

 

IBO –
The International Bowhunting Organization (IBO) was created in 1984 by a dedicated group of bowhunters who shared the desire to ensure that bowhunting and the ideals of wildlife conservation survive, expand and flourish to be shared, enjoyed and passed on to future generations.

 

By its charter, the International Bowhunting Organization’s purpose is “To promote, encourage, and foster the sport of bowhunting; further bowhunter education; act as a political coordinator and liaison for the protection and advancement of bowhunting; function as a clearinghouse for essential bowhunter information; and adhere to the basic ideal of the unification of bowhunters.”

 

Soon after its inception, the IBO launched the Triple Crown of Bowhunting, consisting of three national tournaments hosted in separate states. Utilizing identical rules and classes, the Triple Crown culminates with the crowning of national champions of various age, gender, and equipment classes. The series continues to expand each year and has become the undisputed indicator of the best individual performers and equipment in the sport of 3-D archery and bowhunting.

 

In 1989, the IBO established a series of sanctioned tournaments worldwide in which participants may qualify to compete in an annual finale to be held in a large and accommodating, destination-type venue. Presently, hundreds of local and regional bowhunting clubs host qualifying events for the opportunity to participate in 3D Archery’s largest and most prestigious event, The IBO World Championship.

 

National Deer Alliance –
NDA’s Initiative
The mission of the National Deer Alliance (NDA) is to serve as the guardian of wild deer conservation (white-tailed deer, mule deer, black-tailed deer, Coues deer, and Key deer), and our hunting heritage. Formally incorporated in May 2015, the NDA is driven to assemble and unite a diverse group of stakeholders that includes hunters, managers, and the hunting industry to help create positive outcomes for deer and deer hunting.

 

A strong board of directors that represents organizations and groups such as the Mule Deer Foundation, Quality Deer Management Association, Whitetails Unlimited, Archery Trade Association, National Shooting Sports Foundation, Wildlife Management Institute, Vista Outdoor, and Bass Pro Shops, leads NDA.

 

The Need –
Deer are the most commonly pursued and economically important game animal in North America. Despite the fact that 83% of the more than 14,000,000 hunters in the United States identified as deer hunters, there was no national organization geared toward protecting the interests of all deer hunters and the deer hunting industry before the formation of NDA. Amazingly, less than 1% of deer hunters belong to a national conservation organization dedicated to the protection of deer and our deer hunting heritage. This is where NDA comes in. The time has come for deer hunters, managers, and the hunting industry to organize and provide a united front to address current and emerging threats to deer hunting and our heritage.

Listen to the episode here:

ATA Day 3 – 2: Hardy Face Paint

WTR Hardy | Camoflage

I’m at ATA 2019 and I’m with my good friends, Brian and Mariah Hardy of Hardy FacePaint. I got connected with them and they were one of my first guests on my show. They’ve done exquisitely. They’ve blown the lid off a simple product. It’s face paint. Brian, Mariah why don’t you share what’s new with your company? What makes you special?

WTR Hardy | CamouflageI’m Brian and my wife is Mariah. We’re a husband and wife team. We’ve always been that way. We finished our fourth season. Our product sells itself. Our product is water-based. No grease added to it. Every tube has a wand applicator in it. You put it on as thick as you want or as thin as you want and make all kinds of designs. It dries quickly. Once it dries, you can do anything you want with it and it’ll stay right there. Once it’s dry, it’s smudge-proof. You can’t rub it off. Once it dries, you can hunt in the rain. You can sweat all you want and it stays right there. It is a water-based product. Use baby wipe once you want it off. Wipe your face and simply wipe it off. There’s nothing on it. It’s just a regular baby wipe. It’s that’s simple. The product sells itself.

WTR Hardy | CamouflageWhat colors do you have?

We came out with white, snow goose hunters and then we also came out with a gray.

You also have brown and green?

We’ve always had the three-pack and then the only tube that we sell in a larger tube is our single large black tube. Coming soon, we’ve had enough people request and we’re going to help out with breast cancer, fluorescent pink. It’s officially up to seven states that you have the option of wearing blaze orange or blaze pink. We’re going to do a pink coming out soon and the proceeds are going to go back to breast cancer awareness.

What makes your product different than anybody else’s in the marketplace?

WTR Hardy | CamouflageWhen ours dries, it has zero grease in it. Once it’s there, it doesn’t go anywhere. It stays where you want it all day. You can sleep with it. It’s not going to stain any clothes once it’s dry. The best part is it is the easiest face paint when you want to it take off.

What would you recommend somebody who hears about it and buys it? What’s the first thing they should know about your product using it?

WTR Hardy | CamouflageIt’s simple. Every tube has an applicator in it. Everybody asks, “How do you put on face paint?” There’s no wrong way. It’s fun. Break up your concealment and the outline of your face. There’s no wrong way to put on face paint. Have fun with it.

Brian and Mariah, I’m proud of you. You guys have done awesome. I can’t wait to see what the future brings for you both.

I appreciate it, Bruce.

ATA Day 3 – 2: International Bowhunting Organization

WTR Hardy | CamouflageI’m at ATA 2019 with Bryan Marcum. We are in front of the IBO booth. Brian, what’s so special about IBO?

The IBO was founded 35 years ago by a dedicated group of bow hunters with a mission to promote, encourage and foster the sport of bowhunting. We are bowhunting advocate. We raise money for our mission by running 3D Archery Tournaments around the United States. We crowned national champions every year. We’re heavily involved with the NASP Program, the National Archery in the Schools Program. We bring 3D archery to the NASP kids in school. I have my vice president here, Ryan Bass. He is in charge of our NASP/IBO Program. Ryan is our Vice President and he is the Director of the NASP/IBO 3D Program that we started. Ryan can tell you a little bit about our NASP/IBO Program and where we came from and where we’re headed.

WTR Hardy | CamouflageNASP, National Archery in Schools Program, has 2.8 million kids participating in archery in the schools or shooting that 80-centimeter bullseye target. In 2014, those kids wanted an additional challenge in 3D archery. Bryan and the IBO partnered with the National Archery in Schools Program to bring 3D archery to those same kids using the same equipment that they already had. Then they brought me on to run that side of the program and that’s IBO 3D Challenge where we’re now taking 3D archery to those kids in this building. We’ll have 14,500 kids shooting archery in this building, the Guinness Book of World Record Largest Archery Tournament and Guinness Book of World Record Largest 3D Tournament every year, we’ll have over 6,000 kids shooting 3D in this building. This partnership and this program have been a great success for the kids around the country.

What’s your message to the people out there to moms, dads, and kids? Why should they get involved with IBO?

Become as well rounded as a deer hunter as you can be. Share on X
WTR Hardy | Camouflage
Camouflage: The kids who are exposed to the outdoors are going to have a better path in life than the ones that have never been.

Archery is a great family sport. We have kids, our future bowhunters, three, four-year-old kids that come out to our archery tournaments all the way up to 70 and 80-year-old men. It’s a family sport. It’s a lifetime sport. We bring families together and we want to introduce them into an outdoor lifestyle. We want to take these kids in the NASP, bring them out of the school setting and get them into an outdoor lifestyle, get them to buy hunting licenses. We know that those kids are going to have a better path in life than the ones that have never been exposed to the outdoors.

WTR Hardy | CamouflageYour thoughts, Ryan?

It’s the same thing. We’ve got to take the kids and get them involved in those outdoor life skills that we enjoyed as kids. We see we’re missing a lot of generations and I think we’re getting that accomplished.

Gentlemen, thank you so much for being on the show at ATA 2019.

Thank you.

ATA Day 3 – 2: National Deer Alliance

WTR Hardy | CamouflageI’m at 2019 ATA and I’m with Nick Pinizzotto. He is the CEO and Executive Director of NDA. Nick, what is NDA?

It’s the National Deer Alliance. We’ve been around now for about four years. I’ve been the CEO for over three years and so, therefore, more and more people know about us. We’re still really new in the grand scheme of things of deer conservation organization. The National Dear Alliance, obviously we’re a deer group and we are focused on policy. The issues that impact the everyday deer hunter and the industry. We’re here at the ATA Trade Show that impacts these folks and conservation broadly. What I call the least sexy stuff is what we work on and somebody has to do that. Going to Capitol Hill and telling legislators, “We need money for chronic wasting disease and here’s why.”

WTR Hardy | CamouflageRegulations pop up in a state that don’t make sense. Working with those state agencies or the ones that do make sense. Being part of that process, being a voice for the deer hunter, being a voice for the industry and we are in very tight partnership with the other big national deer groups like Quality Deer Management Association, Mule Deer Foundation and Whitetails Unlimited. We don’t seek to be them. We seek to stay on our policy lane so that they can focus on their on the ground conservation missions. I would say over the last four years is we’ve been doing this, it has only gotten stronger. The Alliance, more people know about us. You can join us for free. We don’t charge for a membership, which is a cool thing. In a nutshell, that’s really what we do.

I was at the CWD panel discussion. You’re like lobbyists if I’m looking from the outside because you talked about house rule in the Senate and House Bills and all the bill. That’s what lobbyists do in my mind. Help me understand how that all works.

I’m a deer hunter, I’m not a lobbyist. What’s funny is I am not fond of politics at all. I never have been, and yet I find myself in these jobs working directly with politics and politicians, Capitol Hill, state capitals and even down to the local municipal level at time. I wouldn’t say that I’m a lobbyist necessarily because at least in my mind, lobbying implies that we’re sitting down and we’re trying to convince someone to specifically vote a certain way on a certain piece of legislation or on a ballot initiative, that type of thing.

WTR Hardy | CamouflageNot to say we’re set up to be able to do that and we may get into those conversations, but really I’m more of an information provider. When I mentioned being at the Congressional Sportsmen’s Foundation, I hosted a legislative breakfast and I was the speaker to talk about chronic wasting disease to a bunch of legislators and their staffs. I’m providing information so that they can make decisions and help us on these issues. To an extent, we certainly can do lobbying, but it’s getting our issues in front of people that have the power and ability to make decisions that impact the everyday lives of the deer hunters.

The deer hunters reading this go, “I want to get ahold of those guys.” Where can they find you?

The easiest thing is NationalDeerAlliance.com. That will take you to our website. The very first thing you can do there is you click the join button. It doesn’t cost you a thing and you get our free newsletter. It comes out every Wednesday in your email at 8:00 AM sharp. I don’t think we’ve missed one in the three-plus years that I’ve been here. It’s like the USA Today of deer news. We’ve got deer news from across the country. Our coffee and deer show are becoming more and more popular. It’s on there. We sit down and do interviews and talk about issues in the deer world. That’s the easiest thing. I’m never shy about giving my own personal email either because I think that’s important to have the communication, which is [email protected] so people can email me as well.

WTR Hardy | CamouflageWhat’s your message to the deer hunters now, the most important thing they can do to help propagate and promote and sustain our sport?

The first thing is they’re already doing it because they’re listening to your show and I mean that sincerely because the people doing what you do get our message out and that’s critical. Related to that, it’s become what I described as well-rounded as a deer hunter as you can be, which no longer just means what call do I need to have? What tactic do I use? What tree stand do I have? That’s all important too, but it means that you need to be aware of the issues. Educate yourself if you have questions, ask questions, but educate yourself, be aware and when we call upon you to act on an issue, be willing to click a few buttons and send a letter off to a legislator because it still really matters that sportsman at the grassroots level are involved in these issues.

It still matters that sportsmen at the grassroots level are involved in voicing out issues of deer hunters. Share on X

WTR Hardy | CamouflageIt’s very important for every single deer hunter in America, in North America to get involved with the groups that are promoting our sport. Not just because they get the best footwear or the best scent control, but they’re promoting our sport to keep our sport because we all know the battle we’re on just any hunters. Now, we’ve got some diseases on the front. We’ve got a lot of battles and if we don’t stop fighting ourselves, we’re hanging ourselves pure and simple. It’s not a two-way street anymore. We all got to join together in a positive way. I think Brian Murphy from QDMA said it well in a positive fashion. Let’s join together. Let’s agree to disagree and move forward together. I’ve got grandchildren that I want to be able to sit in the same tree to that set in for a long time.

At the end of the day, under this roof, we are all in the same family and we can have our own little fun arguments by this bow, which is fun and cool and all that, but none of that matters. At the end of the day, what matters is that we stick together. We work on these issues together. You said it perfectly and that’s what you need to do as a sportsman.

WTR Hardy | CamouflageThank you so much for your time, Nick.

It’s my pleasure. Thanks for having me.

Thanks for joining us. Be sure to tune in tomorrow for another episode of Whitetail Rendezvous where you can listen and learn from the experts so you can be more successful on your next time. Until next time, listen, learn and succeed.

Important Links:

About Hardy FacePaint

WTR Hardy | Camouflage

We are Brian and Mariah Hardy, creators of HARDY FACEPAINT and avid, responsible hunters just like you.

Brian had always used facemasks, preferring the convenience of masks to the mess and trouble of paint. However, all of that changed the first time Brian went bowhunting in Kansas, the ultimate whitetail hunting state. As a big buck came into his line of sight, Brian drew back on his bow only to have his facemask catch on his release! There was nothing for him to do except draw down and watch as the buck of a lifetime walked away. Determined to never experience a facemask mishap like this again, Brian purchased every face paint product on the market. No matter what he tried, the paint ended up feeling greasy, messy, and itchy. Some of the products smelled like crayons, and as any good bowhunter will tell you, it is imperative to be scent free on the hunt.

Mariah had never liked facemasks, as they would constantly ride up on her face and hindered her shooting. However, as someone with sensitive skin, she didn’t have the option of using harsh and irritating face paints. Not only that, but Mariah is also a safe cosmetic advocate who lives a wholefood and organic lifestyle, so the toxic and harmful ingredients of face paint were not only impractical for her, but also in conflict with her values.

Brian and Mariah became increasingly frustrated trying to find a camouflage face paint that was not only made with quality ingredients, but was also effective, safe, gentle, and easy to both apply and remove. After exhausting all of the existing options, they decided to take matters into their own hands.

They left no detail unconsidered when creating HARDY FACEPAINT. They thought about what hunting face paint would ideally look, smell, and feel like. They researched ingredients, safety, and effectiveness, as well as ease of application and removal. They essentially dreamed up a hunter’s perfect face paint, and engineered HARDY FACEPAINT to be exactly that.

Formulated with FDA approved ingredients, HARDY water based face paint is lightweight, yet effective and breathable, yet durable. This non-comedogenic formula can be applied easily and smoothly with the no mess brush wand applicator or with fingertips. Paint removal is done simply with a moist towel – no scrubbing or harsh removal agents required.

Brian and Mariah are pleased to offer camouflage face paint in three useful colors, suitable for a wide variety of terrains. The scent-free black paint is ideal for use as athletic eye black as well.

There is truly no other face paint on the market like HARDY FACEPAINT. Designed by hunters, for hunters, this product is the one you’ve been looking for. In fact, Brian and Mariah guarantee that once you hunt with HARDY FACEPAINT, you’ll never hunt without it again!

 

About IBO

WTR Hardy | CamouflageThe International Bowhunting Organization (IBO) was created in 1984 by a dedicated group of bowhunters who shared the desire to ensure that bowhunting and the ideals of wildlife conservation survive, expand and flourish to be shared, enjoyed and passed on to future generations.

By its charter, the International Bowhunting Organization’s purpose is “To promote, encourage and foster the sport of bowhunting;  further bowhunter education; act as a political coordinator and liaison for the protection and advancement of bowhunting;  — function as a clearinghouse for essential bowhunter information;  and — adhere to the basic ideal of the unification of bowhunters.”

Soon after its inception, the IBO launched the Triple Crown of Bowhunting, consisting of three national tournaments hosted in separate states.  Utilizing identical rules and classes, the Triple Crown culminates with the crowning of national champions of various age, gender and equipment classes.  The series continues to expand each year and has become the undisputed indicator of the best individual performers and equipment in the sport of 3-D archery and bowhunting.

In 1989, the IBO established a series of sanctioned tournaments worldwide in which participants may qualify to compete in an annual finale to be held in a large and accommodating, destination-type venue.  Presently, hundreds of local and regional bowhunting clubs host qualifying events for the opportunity to participate in 3-D Archery’s largest and most prestigious event – The IBO World Championship.

As part of the Triple Crown and World events, competitors regularly participate in a unique tradition, shooting the IBO Bowhunter Defense Fund Range.  Fees collected from those who shoot these recreational ranges are earmarked for the IBO Bowhunter Defense Fund. To date, this fund has disbursed in excess of $700,000 to help ensure a strong and lasting future for bowhunting.

 

About NDA

WTR Hardy | CamouflageThe mission of the National Deer Alliance (NDA) is to serve as the guardian of wild deer conservation (white-tailed deer, mule deer, black-tailed deer, Coues deer, and Key deer), and our hunting heritage. Formally incorporated in May 2015, the NDA is driven to assemble and unite a diverse group of stakeholders that includes hunters, managers, and the hunting industry to help create positive outcomes for deer and deer hunting.

The NDA strong board of directors is made up of individuals representing all aspects of the deer hunting and outdoors landscape representing organizations and groups, such as the Mule Deer Foundation, Quality Deer Management Association, Whitetails Unlimited, Archery Trade Association, National Shooting Sports Foundation, Wildlife Management Institute, Vista Outdoor, and Bass Pro Shops.