WTR ATA Day 2 - 1: Treezyn

Treezyn –
Over 30 years of study in environmental surroundings (hunting), fractal research, and natural elements has reached a pinnacle and the result is our camo. Knowing wasn’t enough; application of what we have learned dissecting the woods to create a concealment pattern outside of the industry paradigm was the outcome. We know bigger, bolder, more contrasting elements and textures are crucial to disguising the most recognized silhouette on the planet, a human. Our three-dimensional aspect combined with the digital layout inside the pattern doesn’t allow you to homogenize as you walk away or sit high above in a stand. To put it simply, you don’t become a blob at a distance.

Arcus Hunting –
Arcus Hunting, LLC is an acquisition and organic growth platform seeking to build a strong portfolio of leading brands in the bowhunting and archery consumables and accessories category. Through its subsidiaries, Tink’s, Dead Down Wind, and Obsession Bows, Arcus markets and manufactures a range of leading deer lures, attractants, scent control products, and premium bows.

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Listen to the episode here:

ATA Day 2 – 1: Treezyn

I’m with Matt Murphy. Matt and I have known each other since Treezyn got born. Cobb Sanders started this company a while back and Matt Murphy’s been there for the whole ride. Matt, shared something with me. I wanted to share it with you because he’s mad at me for not having him on the show even though I invited him a couple of hundred times. Matt, what did you say about being on the show that you’ve heard? I want you to share that with people about being a guest on Whitetail Rendezvous.

I’ve listened to a lot of your podcasts. They always made me nervous, talking and stuff, especially at a moment’s notice. You never know what you’re going to say, but you make it easy. You got us right into it. You make it so comfortable. That’s why I enjoy your podcast.

We’re at ATA. What’s the booth number here?

It’s 1225.

If you’re out ATA 2019, it’s 1225. Come by and see Treezyn. Say hello to Cob, the crew and Matt. The whole crew’s here. They’ve got a tribe, which I’m a member of.

ATA Day 2 – 1: Arcus Hunting

I’m with Lucas.

Our entire line up is surrounded around whitetail and deer hunting. Obviously, we’ll start with the first brand. We’ve got Tink’s line of products. We’ve got two new products that’s in the lineup. We’ve got the Buck Wild Pads, which are new for us. Basically, it’s got an elastic band that stretches after six inches. It comes five in a pad. It’s preloaded with our Tink’s #69 formula Doe-In-Rut. Obviously, it works. It’s proven for about 50 years. We had a lot of successes around that product. Next, we’re going to keep rolling with the natural lures and attractants. Obviously, it works through clean putting. If you break down the Tink’s line up, it really falls into three scents. We’ve got Tink’s #69, we’ve got #1 Doe-P, which is for early season and we’ve got Trophy Buck with a territorial curiosity lure. It’s new for 2019. When you go on vacation, you fumigate your house with a bug bomb, for instance, this is the same thing but they’ll attract deers. This is Tink’s #69 Doe-In-Rut Express Fogger. It’s got an actuator in the top so you can actually push it down in short bursts or lock it down to freeze the whole cap. It’s got a Bag-On-Valve system in it. It’s through Tink’s #69 formula.

Lastly, this isn’t really a new edition but it’s a new SKU. Basically, it’s more attractive. We’re offering the Gel Stream Hot Shots in Tink’s #69 and #1 Doe-P, which is synthetic in a five-ounce Gel Stream for this year. These have the same price point as the others. One unique thing too is because we did a consumer survey and a lot of folks are getting a little irritated when they dropped this in their hunting bag. It set off in the bottom of the bag. I’ve been victim to that myself.

Leading into that, we’re going to roll right into Dead Down Wind. With Dead Down Wind, we have three new products in this line. We did offer a bunch of new combo packs for exclusive retailer. That’s unique. We’ll go right down the list. Obviously, Dead Down Wind is on the premise in three phases. We have the hygiene premise, the laundry premise, and field applications that get you ready for your next hunt. Let’s dive into hygiene. This is actually the coolest products in the lineup in my opinion, but it’s called the Man Scrubber. I know other companies outside of this space they’ve done something similar, but this is a new twist on hunting. It’s travel size. It’s freeloaded, soap and scrubber. It has two sides. It’s got an abrasive side. When you have to get off the mud and blood, and then it’s got the softer side. It’s got a center vent technology in it. This is a skincare formula that’s proven to work. It’s got pretty good look too. It’s basically soap on a rope. It will last up to 30 washes.

The next one with Dead Down Wind hygiene lines is the Body wash and shampoo. We took this and we see what the consumer wanted and needed. Our feedback on the Dead Down Wind Body wash in the past is that it’s a very dry formula. It’s not necessarily hunters-approved. This is loaded with moisturizing elements that will actually nourish and help your skin. Lastly, an edition for this year is Dead Down Wind Stain Remover. This is huge for us. Obviously, it goes off the line. The Down Wind’s laundry line has always been known for not just growing on contact, but it actually increases the longevity of your clothing. Hunters in a year spent a ton of money on ammo and protective vests. It’s a great way to add to that. The stain remover, we use this on mechanics in our field techs. We’ve used this after we get done with work. We’ve used it on blood stains and grease stains. It takes out everything that you could throw at it. We’ve got a lot of that.

I will talk about one more product. We have one little tweak to a product and that is Wind Detector. I know you guys have all seen it, but we improved the formula. It is now a more concentrated micro squeeze. In the past, I can shake it up and it clumps. It’s a no-clump formula. It lasts longer and you get better wind detection. We did a transition in the packaging to the new logo, a brighter orange. Everything pops on the shelf a lot more than it ever has in the past. Basically, we took the concept of if it’s orange and framed, it’s going to work.

I will go straight to Rack One. This was our new system as of 2018. Rack One is a system designed for whitetail year-round supplements. If you think GNC, this is the GNC for whitetail. We have actually added to the lineup Boost 73 as a liquid. You think of salad dressing for a deer. You put this on a log. It is jam-packed with minerals and nutrients to increase and boost growth in the whitetail. Basically, you pour it, they eat it, they boost and repeat. It actually has an enzyme in it based off the Dead Down Wind system. That will actually increase their digestive track as a result of this. This is huge for deer. It’s available in six different flavors. You’ve got apple, sugar beet, acorn, and persimmon as well. To go off of that, we introduced also the Rack One was a solid one of those in hanging minerals. Those are excellent. We had great results with them. We know that the liquid will do just as well.

Next on the lineup, we have Rack One Big Game Peanut Butter. We already had this in the lineup, but the new thing that we added, we took the consumers’ feedback. Before, it was coming into those buckets. Buckets are great for oil changes and everything else, but at the end of the day, it’s not fun to tow a bucket around. We moved this to a bag so you can crumble it up in your back pocket. It’s just friendlier for the hunting. We’ve increased the protein content in this. This is 100% Georgia-grown peanuts. It’s made in USA right down in Covington, Georgia, right in our backyard. It’s loaded with the protein they need and fat content they need to load up leading into the season.

To piggyback off of the Big Game Peanut butter, we have the Big Game Protein Bar. This is literally packed with molasses. Molasses holds it all together so it’s nice, convenient and it adds a little sweeter taste to it. It’s like a crunch bar. It’s $9.99. Both of these actually have anti-mold agents in them. You’ll have more longevity. We also offer the Big Game Butter and Apple Formula as well. It’s infused with the apple flavor. The bag makes life a lot easier.

We’ll dive right into Ramcat Broadheads. If you look at all the technology, it’s a very competitive phase. Ramcat time and time again has proved itself with the design is carried throughout the whole line. New for this year and this will be in select retailers, there will be a Hydroshock-x and a Hydroshock combo Kit. This one is exclusively for crossbows, but we also have them available for the other broadheads. What this is, we integrated our Trophy Taker Strength Flex tubes. It’s a nice combo pack for your hunting. If you’ve got three arrows, this outfit has three arrows.

We changed the original name of the Hydroshot to Hydroshock. It just made more sense with the technology behind it. If you think of a boat moving through water, the Hydroshock does the same thing with the concave scoop tip. When it’s pushing through, I know you can only say it’s a certain diameter, but it actually increases in diameter by almost a level. A lot of people don’t realize that about Ramcat. Brand new for Ramcat, we introduced the Cage Ripper, which is our first ever piston-driven mechanical broadhead. The beauty of this broadhead is the fact that you take rubber bands out of the game. It’s got a Posi-Lock Plunger System. Upon impact, it’s spring-loaded and it will deploy. It’s got a two-inch cutting diameter and it will stay at two inches the entire time.

The biggest thing about especially in mechanical broadhead on quartering away and coordinating tee shots, you have a lot of deflection. We’ve done a bunch of studies, a bunch of testing on that. We took our concave scoop tip and we add these teeth to the end of it. When they’re doing quartering away or those sharp angled shots instead of getting that deflection or that sometimes especially when you’re doing pilot testing, it will just drag on the plywood, that doesn’t happen anymore. It just sinks its teeth in and dives right in. It was nice. It’s a very soft deployment. Upon impact, it will open up. This is also our only two-blade broadhead on the market. The plunger system is in the back. It’s spring-loaded and it won’t go down. Once it’s at two inches, it will never go down. To reset it, you pull the spring down, set it in and you’rune back where you started. Retail on these are $39.99. I think it brings a lot of innovation in line. It also carries over a lot of technology that was already present in the lineup, which is really nice. Everybody likes a good mechanic. I personally like the fact that you don’t have to deal with those rubber bands anymore.

We’re going to hop right into Trophy Taker. We have two new products to add to the lineup for this year. The first one I’ll go over is the Silencer. This has a five-point quiver. It’s an ultralight design. The two biggest issues with a Quiver is it will fit my broadhead. This is all of those batches. We actually offered two different systems. One is for standard diameter arrows and then one for micro-diameter arrows. We have a rubber molded hood that’s designed around the premise as Ramcat. We did a case study and Ramcat is usually the hardest broadhead just because of the long bars. It’s backed by Trophy Taker’s lifetime warranty. It is unique. A lot of products don’t offer that.

This is one from Dead Down Wind unit. This is also an ozone unit from Dead Down Wind. The unique thing about it is we also offer UV light. It’s a quieter system than the ones you’ve seen in the past. It actually runs off with a battery system and also it can be implemented so it comes straight out the front. We have a tubing system, so they’ll actually go around outside of the back. Getting back to the ozone unit, it got some unique elements to it. When you think about the battery, it’s got the same so you can actually charge it, take it out and swap it when you need it. This is great for any transition into a higher preparation into a home. It’s been proven time and time again to eliminate odor and destroy it on content. It has two power settings. It runs at high output 500 milligrams per hour. It will emit ozone at 500 milligrams per hour. There’s also a lower setting which will increase the battery life to around six hours and that’s about 250 milligrams per hour. It really depends on the need.

When the hunters take longer shots; they want a more forgiving bow. Share on X

The bag is weatherproof designed to stick your hunting gear in, lock it down and turn the ozone unit on two settings. You’ve got the front, which emits ozone out the front and then you’ve got the side. It connects the two tubes, which circulates. What’s also interesting is that this is designed to be accountable as needed, whether it’s in a tote or in a hunting closet. You’ve got the quarter twenty mount that you can put camera-style mounts on. It also has an attachment that will click onto the back. This is going to be available around June of 2019 at retailers around the country.

Price point with the unit alone is $249. You will find at retailers, the bag and unit can be purchased together at $299. The bag alone has $129 value. It’s pretty significant. It’s built to last. It’s built to be very premium. If you have questions about this, please don’t hesitate to ask. What differentiates this from the marketplace is primarily the two-step cleaning process. When the oxygen comes in and hits that UV light, UV lights being used in pools and hospitals and other areas. It gets converted into ozone, which is really O3, the molecular structure. That’s been used for years. It’s used in hospitals. Dentists use it. It’s a great way of eliminating scent in preparation for the hunting.

Corey, can put an external power supply on that because it’s ten hours?

You’ve got two options. When you put it in the bag, there’s actually a port that allows you to plug right into a 110 volt. You plug it straight into the wall. That also charges the battery at the exact same time. You can buy batteries as a standalone. The batteries will be available at retail. You can buy incremental batteries that could take you up to twelve hours with two batteries.

Typically, it’s ten hours.

With two batteries, you should have enough to cover your entire hunt. Its very unique shape is designed to fit in cup holders. In that transition period leading up to your hunt, it will be great. It really rounds the line. It has every field application you could ever want. It’s very unique to add to that. It’s just another tool for the hunters. Last but not least, we have Obsession. This is a brand-new bow that we released at this show. This is our FX 30. We say, “It’s Dirty and it’s 30.” It’s a smooth draw cycle and it’s based off the premise of Obsession. It’s got a great cam system. It’s got our two-track systems that was released earlier in the year. This system is very unique because it’s interchangeable. These can be used on all the new FX series bows including the Lawless. It’s very unique. It has a signature anti-torque grip system so it fits perfectly in your hand. Every time it draws for a more consistent, accurate shot.

Also, we have new wind pockets. We call these the FX Limb Pocket. These are six-piece to two-piece. It’s very nice. The FX Riser design, obviously this one is the short Riser so you’ll see it’s more compact and more suitable for a tree stand or blind. The speeds, we IBO rated this bow 360-feet per second, so it’s still blazing fast. Obviously, you can bring on custom options as well. This bow has a six-inch brace height and it’s very competitive. All our high-end bows are outlined with America’s best. It’s custom strengths. It’s a huge benefit for that target shooter or if you’re a hunter shooter who license extra accessories on it. This is a lighter bow.

The next bow to the lineup, this is my personal favorite bow. We’ve got to bring a story behind it and it’s called the Lawless. The reason for the name was actually from the movie, Lawless. It breaks all the norms. It breaks all the barriers. This bow has a five-inch brace height. It’s got the two-track cam system like all the other bows. It’s got the FX Riser design. It’s got the same angle cable rod, just shortened up a little bit to accommodate the brace height. It’s also 32 inches axle to axle. It breaks all the rules, hence the name.

We’ve got three different cam colors. We got orange, red and black. On all our high-end bows, we offer this so it brings a nice feature to the bow. I’m going to roll on to the last bow and that is the FXL. This is the hunter/tournament shooters. This is a 34-inch axle to axle. The hunter takes those longer shots. They want a more forgiving bow. It’s 6.5-inch brace height on this. It is still up there. It’s 345 feet per second. It’s got a rear stabilizer mount. We opened the new pattern line this 2019. We offer whitetail. There is so much. Obviously, you want it longer. These are all around 4.5 pounds. Thank you for having me. It was great to be a part of this. Thank you for taking the time to come out and support our products.

Thank you. This is Bruce Hutcheon from the Arcus booth at ATA 2019. If you haven’t checked them out, go on the website. Tell people how to reach you on the website or social media.

Your website?

www.ObsessionBows.com.

Lucas, it’s a pleasure.

I appreciate it.

Important Links:

About Treezyn

Over 30 years of study in environmental surroundings (hunting), fractal research, and natural elements has reached a pinnacle and the result is our camo. Knowing wasn’t enough; application of what we have learned dissecting the woods to create a concealment pattern outside of the industry paradigm was the outcome. We know bigger, bolder, more contrasting elements and textures are crucial to disguising the most recognized silhouette on the planet, a human. Our three-dimensional aspect combined with the digital layout inside the pattern doesn’t allow you to homogenize as you walk away or sit high above in a stand, to put it simply, you don’t become a blob at a distance.

The patterns were developed and approved, then we had to build a clothing line around our designs. Everything we do has the hunter in mind, from the patterns themselves to the quality of clothes we put on our own backs. In other words, this company was built by and around some of the most skilled and knowledgeable woodsmen/hunters alive, it all just makes sense. The unique arrangement of TREEZYN allows you to become any environment of your choice. Whether it be the early spring and fall or the late season hardwoods, you can hunt with confidence knowing that you wear the most versatile, silhouette vexing camo pattern available today. Be part of the revolution that is here. With TREEZYN don’t just blend…become!

About Arcus

Arcus Hunting, LLC is an acquisition and organic growth platform seeking to build a strong portfolio of leading brands in the bowhunting and archery consumables and accessories category. Through its subsidiaries, Tink’s, Dead Down Wind, and Obsession Bows, Arcus markets and manufactures a range of leading deer lures, attractants, scent control products, and premium bows.

Arcus Hunting, LLC is targeting companies with leading market share, loyal and highly-involved consumers, consumable products, innovation, and great margins. Arcus takes a targeted approach, consistent with its acquisitions which resulted from direct outreach to the companies.

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WTR ATA Day 2 – 1: Treezyn – Arcus Hunting