Exclusive Announcement Burris Optics Oracle Bow Sight

WTR Exclusive | Bow Sight


Oracle Rangefinding Bow Sight –
The Oracle laser-range finding bow instantly calculates and shows the exact aiming point for any distance and shot angle. The Oracle will learn the trajectory or drop for two different arrow configurations and will accommodate up to 176 inches of drop at 100 yards. Most bow set-ups will be able to achieve 80-110 yards depending on bow speed and arrow weight. The Oracle bow sight automatically detects when the sight is mounted for a left-handed bow and reverses the LED readout. One CR123 battery powers the sight for 1,000 – 2,000 cycles.

Listen to the podcast here:

Exclusive Announcement Burris Optics Oracle Bow Sight

This is post-ATA and one of the companies I went by and did ATA Facebook Live was Burris Optics. I met up with Logan Holtz and Logan’s been with Burris for about a year. He’s got some great stories and I wanted him to share what’s so special about Burris Optics.

WTR Exclusive | Bow SightI started with Burris in 2018 and there’s definitely a reason I went over to Burris. What they have going on right now is exciting. They’ve got about a decade of experience with the laser range finding optics with our Eliminator rifle scope and now we’ve been able to transition that into the archery market with the Oracle.

I was fascinated because I shoot up Excalibur. I got pins in my shoulder, so I don’t shoot compounds anymore. I shoot Excalibur and I use Red Dots from Vortex and that works fine for me. There are no radicals. There’s no nothing. The thing is if there are angles that I use it in the mountains. I get some severe angles and I have shot under and over a game at past 50 yards. Out West folks, I’ll shoot over 60 yards. Eighty yards is a maximum from a good rest. I prefer 50 yards but Red Dots is for 52 yards. You throw the angle in there and all of a sudden, it’s not going to work so well. Now, with your scope, you have that built right in if I understand correctly what we shared at ATA. Let’s talk about specifically the Oracle bow scope.

I’ll give you the quick rundown. It’s a game changer. It is going to fundamentally change how people archery hunt. It’s a lot like your conventional bow sight or traditional bow sight. There’s no glass in it that can scratch, fog, glare or break. It’s got a fixed twenty-yard pin that’s always there. If you’re on that buck country elk hunt and you do drop your bow in the water or something bad happens, your hunt is not going to be over. You still have that base pin to go off of. What you’re doing is you’re using that twenty-yard fixed pin to range your target. The sight will then display the distance that you range and it’ll give you a holdover pin for your exact bow and arrow setup. As you mentioned, that pin does give you that factor in angle.

WTR Exclusive | Bow Sight


From a tree stand, that’s huge and from shooting downhill or shooting uphill. An elk’s in the dark timber and if he comes above you and the steep.

Unfortunately, that’s where they like to live.

That’s where they live. You’re going to see elk out in the Alfalfa grazing on some private land.

Maybe early in the mornings but that’s about it.

That’s about it because then they’re in the dark timber. I can’t think of any shot I’ve had had. The first elk I’d killed was on private land. It came through a pasture and I shot it with my rifle. I think that’s the only one that was a level shot.

After you rifle hunt for so long you look for an additional challenge, naturally people tend to pick up archery. Click To Tweet

I have yet to kill one on the level ground.

Why did you guys jump into the archery business? There are lots of people, lots of competition. You shared with me, you’ve been field testing it for a year and a half or so. Why did you get into this business?

I’ve been field testing the sight for almost two years and we’ve actually been developing this sight for four years. It was nothing all of a sudden that’s for sure. The sight has been very well thought out of. The engineers are all hunters. I like to say the sights are built by hunters for hunters, which is awesome. That’s why we have all those extra fail safes bit built into the sight. Why we got into the archery businesses was one of the engineers or whoever thought of the idea just saw an opportunity, got a patent on it and started running with it. It’s funny that all of us at Burris are hunters. After you rifle hunt for so long, you look for an additional challenge. Naturally, people tend to pick up archery.

WTR Exclusive | Bow SightA lot of people at our company, we call them closet archers because although we build rifle scopes, all of us are huge archery hunters. It was totally natural. Right behind our factory in Greeley, Colorado, we have an archery range where people go shoot on their lunch breaks and stuff. A huge culture around archery. It was a natural transition for us. Especially, since we’ve been building that Eliminator rifle scope for the last ten years. We already had all that technology and expertise and it was just a matter of putting it into a bow sight.

I’m thinking you mentioned fail-safe. Mention some of those fail-safes because people are going to say, “This is going to be battery powered to get the laser charged up. There’s going to be this. There’s going to be that.” If things go to hell in a handbasket five miles from the trailhead, I don’t want my hunt to be over.

That’s what the engineers had in mind when they built this thing. It’s built for the backcountry hunter. If the battery does go out for whatever weird reason, the battery last for 1,500 draw cycles. It’s good for three years, but let’s say something breaks us out, you have that fixed pin. That’s the biggest fail safe. That will always be there. If you look at a picture of the sight, you’ll know what I’m talking about with that fixed pin. Another fail-safe that they built in is let’s say you’re trying to range something out of a tree stand. If you hit something to close like a branch, what happens is you’re going to get a default pin array. The sight doesn’t tell you, “The deer is at one yard.” It says, “You hit something to close.” Either re-range or that default pin array that I gave you is actually a traditional pin sight, the 20, 30, 40, the ten-yard increments that is set up for your bow and considering angle.

If I don’t see that branch traditionally and I pull the trigger or let the fingers go, then I’m going to hit that branch.

Normally you would see it in front of you. The biggest thing is we don’t want the laser range finder hitting that branch and then telling the person the deer is two yards away when it’s actually 40. The sight tells you, “You hit something a little closer than what the deer is, you might want to range again.”

Does that pop up on a backlit screen?

Right on the normal array, on the normal LED tree. It was cool and then you can get to that by let’s say you’re panicking and you’re trying to range and you start freaking out for whatever, you got buck fever, if you hold down the range button, you can also get that default pin array.

Everything in hunting is always progressing. People are continually developing new things. Click To Tweet

How do I sight my bow in?

It’s super simple. You dial in your twenty-yard fixed pin just like you would any traditional sight with the micro adjustments. You sight in a 30-yard pin using the up and down arrows and you sight in a 40-yard pin using the up and down arrows. With those three data points, the sight learns your exact arrow trajectory and it knows exactly where your arrow is going to impact out to essentially infinity, just using that trajectory curve.

If I saw an antelope 80 yards, is it going to range them at 80 yards?

The sight will range out to about 350 yards. How far you can shoot depends on the speed of your bow. On my bow, I get out to about 110 yards is my farthest pin it’ll get me.

That’s a soft target, it will range out to 350.

It’s got a good range finder on it. It’s better than what your body needs.

Where do you think this is going to take archery?

Everything in hunting is always progressing. People are developing new things and the thing that I’m excited about most with this sight is the ethicalness. Some people have a problem with archery hunting because I think it’s not ethical. This is another one of those tools to help you be a more ethical hunter. It removes so many of the errors you can make as an archer. I know I’ve picked the wrong pin before. I know I hate pin gapping. I know I tried to guess yardages when I didn’t have a rangefinder. I didn’t have time to range. All that is taken away with this sight. I’m excited to see a decrease in wounded animals and see more ethical hunting.

WTR Exclusive | Bow Sight


Having said that, it’s just with archery. With my rifle, shotgun and muzzleloader, not so much. When I’m up close and this year I was literally ten feet away from a deer, it gets exciting. I’m thinking, “What do we do? How do we do it with the Red Dot? Where’s my whole holdover?” Because I’m at 52 and he’s at 30, he ended up being 26 yards away that I ranged the tree after. Having said that, is technology driving us to not be so much an instinctive hunter or is it helping us, getting right back to what you said and I like that, be the ethical hunter? To taking the shot that you know exactly where it’s going to go. You practiced and now when you release, you know where the arrow’s going to go.

The best answer to that is technology is never going to replace practice. You still have to get out there. You still have to be comfortable with your setup. You got to put in the effort. I will say that the sight helps you become more comfortable and confident. Once you shot the bow enough with your sight, once it’s dialed in, you learn to trust that dot. You know that when I put the dot there, even when I’m at an angle, I just have to focus on making a good clean release and the arrow was going to go right where that dot was.

Release and follow through. That doesn’t change.

Nothing changes. It’s a sight on a bow. You still got to be able to shoot. It’s just like with our Eliminator. Some people will say that’s cheating because it gives you the exact dot. You still got to be able to put the crosshairs on the target. That’s never going to change.

If you get out there awhile, I’m talking over 500 yards, then you get wind drift and you got thermals and you’ve got a lot of different things going on than just pulling the trigger.

Elevation and temperature.

It doesn’t stop. My hats off to these guys that can dial in their rifles and shoot that distance. I don’t because I never spent the time learning 400 to 500 yards pretty much there. I have rifles that can shoot consistently 400 yards and everything dies. I just never learned to do it. People said, “You should try it.” I’ve shot long thousand-yard rifles down at Raton at the NRA thing. I pull the trigger, it goes bang and then it goes gong, but it’s interesting. I digress. Being one year into this, where did you come from, Logan?

WTR Exclusive | Bow Sight


I’ll give you a quick background. I came to Burris from Cabela’s. I worked at Cabela’s Corporate for almost three years. I graduated from the University of Wisconsin out of their marketing program and got recruited by a couple of companies out of college, Ford and Harley-Davidson and Cabela’s. For me, it was a no-brainer. It was easy. I’ve hunted and fished my whole life and it’s all I’ve ever done. When I got an offer from Cabela’s, I’ve always wanted to move out West too and their headquarter is in Sidney. It was a no-brainer. It was fun. I and my girlfriend packed up a U-Haul and then tied a car to a dolly and just sent it out West. We haven’t gone back since. I lived in Sidney, Nebraska for about a year and a half, then I transferred down to Cabela’s Digital Office in Denver. I lived there for a year and a half. Now, I’m out with Burris in Greeley. It’s been quite a journey so far.

You had some good whitetail hunting and duck hunting all along the Platte.

Everywhere you go, it’s what you make of it. People will say, “I don’t have the opportunity here.” They’re lazy because anywhere I’ve ever lived, I’ve been able to find incredible hunting. It’s just a matter of finding it. You got to put in the effort.

Because it’s there that I used to hunt the public land on the south side of the Platte. There are a lot of private lands up there and that’s just the way it is. In the mallard shooting, with the water right and everything, that used to be so much fun.

That’s what I’m doing this weekend. This is duck season for me and I’m a duck and goose hunting freak. Geese hunting on the Front Range is awesome. Then all along the South and North Platte, the mallard hunting is amazing as well. This time of year after the big game is over, all I do is duck and goose hunt, so I can totally relate.

What kind of dog do you have?

Chocolate Lab.

I used to have Springers and Goldens.

My last one was the English Setter and then Beagles before that, in Wisconsin. We were big rabbit hunters.

Where did you come from in Wisconsin?

North Central Wisconsin. A little town called Mosinee.

Mosinee right above Wausau.

That’s crazy you know that. Most people have no idea.

I know right where Wausau. I lived in Wausau. My son was born in Wausau. I caught Musky right below the dam.

Musky hunting is really good up there. That’s something I definitely did a lot of grown -ups.

The ethical hunter takes the shot knowing exactly where it's going to go. Click To Tweet

Throwing lures and stuff like that. I had a great time when I lived in Wausau. Sometimes I think I should have stayed there and not moving my career around, but life changes, you do what you do. That was a great town and great people. I had all the hunting and fishing that I could ever want. That’s for sure. It’s so much fun to talk to people that are from the same area, probably fished up the same rocks and the same holes. I know we did talk of muskies. I know we’re fishing the same. When you look at a product, you’ve been beta testing it or field testing it for almost two years. Now, somebody says, “Logan, here it is. We went to go out shoot it.” Take me through the steps, what you had to do to get comfortable, then that first buck or that first deer that you took with it. What does that mean to you?

Just shoot. I would like to say I’m a pretty good beta tester because I’m rough on stuff. I think that’s key. I said it before, the sights are made by hunters for hunters. It’s super durable. That’s one thing that I was a little bit skeptical at first because we talked a little bit too about the public and private land debates. I hunt all public out here and it’s all in Colorado. You got to work for it. It’s a backcountry. Where my tent goes up is eight miles from my truck and then I walked another call at five each day from there. I’m deep and the gear has got to be able to stand up. Beta testing the sight was a lot of fun. I just shot in a lot. Out here in Colorado, unfortunately, I can’t even legally use this sight. I actually got to use it for the first time this year was in Nebraska and back in Wisconsin on my whitetail hunting.

WTR Exclusive | Bow SightI was able to harvest a pretty nice buck on my whitetail hunt back in Wisconsin with it. Like you said, as you’re shooting it a lot and get comfortable with it. I ended up shooting my buck in Wisconsin at about eight yards. It was just straight down. I was about 30 feet up in a tree. It was so cool. Normally, I will be thinking about eight yards. Normally that’s down where my 40-yard pin is but then the angle’s going to bring it back up. Rather than trying to do all that in my head, I ranged it and that gave me a dot for about 27. I put it right behind that thing’s shoulder. Just focused on making a clean release and follow through. I watched the arrow plough right through the shoulder and it was over. It was perfect. It’s nice being able to focus on the shot. Once you trust it, it’s one heck of a tool.

That sounds like it. Think about that and not having to go through the mental gymnastics. That’s the thing. Do I hold under? Do I hold over? How do I do that extreme angles? If he was eight yards, you were a very extreme angled. It turned out even though it’s eight yards line of sight, did you hold over or hold under?

I didn’t have to hold any. Both sights calculate it all for me, so I held on.

Just spot up.

Spot up, it factors that angle.

You didn’t have to worry about all the things that I just said. You just said, “That’s where it is.” You have the confidence in it. We’re talking about they get the tools, they get the sight, but you have to learn it. You just do what you’re doing. Muscle memory and then you go and say, “That’s where the dot is and that’s where I’m going to release.”

Another one of the big benefits of the sight is, I think we’ve all been there before, especially when your spot and stalk out Northwest. That pesky rangefinders got away of losing itself. I’ve lost two of them in the last three years. I don’t know how many times I have been belly crawling like antelope hunting and then go up to get my rangefinder and realized I left it 50 feet back. I’m reverse crawling through cactuses that tried to go back and get it. There’s no more of that. One less thing to lose and forget the batteries on or whatever. Then the other thing is, and this is obvious, but the ability to range it at full draw. It cannot be overemphasized. It is awesome. To be able to sit there at full draw and just range something. Your whitetail podcast, a good example I use is you no more have to stop them and then they’re all weary and they string jump. You just wait for them to stop walking, just be at full draw, range. As soon as they stop, let the arrow go.

When I range with my Vortex Fury, then I hold it down and no matter which way it goes, it will keep changing if it’s coming at me then at 50, 40, 30 and 20 yards. Do you have to keep the button suppressed or the activator suppressed to range the distance as he’s coming in closer or further away or how does that work?

Every time you tap it, it gives you an instantaneous range or near instantaneous range and pin. As he’s walking, you just tap. The reason we didn’t make it so you have to hold it is because you don’t want to have a closed hand when you’re shooting a bow. You want it to be a nice release and relaxed.

I just tap it with my thumb then?

You can put the activator switch wherever you want. You just stick a little piece of Velcro there. A lot of people do it right on the front of the grip. I actually put mine around the right side of the grip so my pinky taps it. That’s totally up to you. You can put it wherever you want.

Right pink, are you left-handed then?

Your left-hand grip.

Because you said your right pinky. That’s on the release, right?

No, the activator switch is on the grip of your bow. It’s on the right side of my grip.

I was trying to figure that out. The activator is right on someplace on your grip, on your right where it’s there naturally if you want to say. You keep tapping it as it walked into your front. I liked what you said, you’d just let them stop naturally rather than go buck.

They’re sitting their ears up, then they hear that string twang. They’ll duck your arrow and jump up faster than the arrow can even get there. Again, that’s just the ethical part of it.

How do you do that? How do they know so fast? I’ve got a great story I’ll share with you.

You’ve got to remember, they make their living every single day in the woods. They’ve got to be quick and are they ever.

You see slow-mo and they will belly hit the ground and the arrow goes over.

Then sometimes they even have time to get back up and over the arrow as it gets there.

The best story I have of this, I was hunting in Colorado, archery hunting elk and mule deer. I had a great bench. I’d love hunting benches. I’d love hunting elevation breaks benches. Changes in elevation, edge cover and changes in elevation. I can just go about any place and if I can find those two things, I will find the game if it’s there. It might not be there. If it’s not there, it’s not there. He came up, just a gorgeous four-point western count. He knew I was there instinctively. He couldn’t see me because I was in a tree stand actually. I had cut out a pine and I covered up. He came, he was broadside about 30 yards and I was right settled in. I pick my spot. I aimed small and hit small. I let that arrow go and the bow wasn’t as fast as they are now, but it doesn’t matter. He completely spun around and I hit the off shoulder. He’s coming up and so I got his right shoulder. I’m shooting behind. It hit his left shoulder. He completely turned inside out and the arrow is bobbing. It didn’t penetrate. It hit him, but it was so fast. I went, “Are you kidding me?” He just bailed out down the mountain. I waited awhile. I went down and picked up my arrow. There was some blood in it but there was no blood past the broadhead. I’ll never forget that. How fast he can do that.

Technology is never going to replace practice. Click To Tweet

I have some similar happened to me. I’ve been mule deer hunting spot and stalk in Nebraska. People, if you’ve haunted long enough, eventually you’re going to have that unfortunate where you wooing something or you miss that buck. Once you have that happen, that never leaves you. I lost sleep over it for a couple of days. That’s where the ability to have this sight give me an extra tool, for me is a no brainer.

What happened in Nebraska?

Back in Wisconsin, you could get away with carbon arrows and expandable broadheads. I started hunting out in Nebraska and I was using the same equipment. It wasn’t even that far of a shot, 60 yards. That’s not ridiculous. The deer had no idea I was there. He wasn’t alert. I let an arrow go. It was a good shot. It was a little bit back. It caught first red and when that lighter arrow hit and that broadhead opened, it just stopped on the rib. He ran and the arrow just flopped around like you said, and it fell out. There was a little bit of snow cover on the ground. I tracked the thing for six hours. I spent all night tracking the thing and there were just pinpricks. Eventually, the blood ran out. I lost sleep over it. It was brutal. From that day, I have never shot a carbon arrow again. I only shoot micro diameter FMJ and I only shoot fixed broadheads. It might be overkill but I will do everything I can to never experience that again.

Let’s talk about weight-forward and a minimum. What do you think your minimum arrow weight is now?

It’s heavy as I can make it.


It would be right around there. I got my bow cranked all the way up. I shoot a diamond deploy. I got it cranked up to 75 pounds and 85% let off. I do everything I can to make a good shot.

A long time ago when I started hunting out West, which I lived in Wisconsin and my first elk hunt were from Wisconsin. I used very Rocky Mountain Supremes. Three-blade, fixed blade, heavy and I never had a problem. If I made bad shots and I’ve lost one elk just because I hit it too high. He died but I hit it too high. Then it rained overnight. It was ugly and I didn’t like that at all. With weight forward and shooting “heavy arrows,” speed kills, yes but when you get to heavy bone animals, it just doesn’t work. Kinetic energy, if you want to jump in and talk a little bit about that, because someone would say, “No, I can get away with mechanicals and stuff.” Yes, you can on some game, there’s no problem. You stuck in a heavier game, bigger game, there are issues. Why don’t you address that kinetic energy?

My take on things is when I go back to Wisconsin, I don’t switch arrows. I still shoot my micro diameter FMJ because that’s what my bow is tuned for. I do switch to mechanicals when I go to Wisconsin because my shots are going to be inside 30 yards and that game is a lot smaller. Out West hunting. You don’t know spot and stalk hunting. You can have a little bit further shots when it’s open, especially in places like Nebraska. Then you’re right. You said the magic words. Kinetic energy, that’s what it comes down to. Another thing, when a mechanical opens, that’s slowing down your energy. That’s lessening your kinetic energy. Anything you can do to increase kinetic energy, which is a factor of your speed and then your weight. More speed, more weight, the better.

That’s pretty much it and FMJ is full metal jackets. I used to shoot on the Easton line aluminum arrows and it was heavy gear, but I got my game.

If you’re worried about arrow drop, you shouldn’t be shooting that far in my opinion anyways. Not on game at least. If you want to shoot a target, shoot at them all day.

You have to know your kill zone. That’s it. With my crossbow, that’s extended. The furthest elk I shot was probably just at 50 yards.

I wouldn’t shoot anything further than 50, especially bigger game like elk.

WTR Exclusive | Bow SightHe died, but that’s pretty much the furthest that I was comfortable. Everything was right there. You wouldn’t throw everything at them because everything’s slowing down. As soon as you released that arrow, it’s slowing down a lot faster than a bullet. The bullet slows down as soon as it leaves the muzzle too. Everything’s working against you. Gravity is working against you. Think about that folks. Now’s the time that you’re thinking, “The new stuff’s out. We got great scopes.” How does somebody get ahold of you at Burris Optics?

You can check out our website at BurrisOptics.com. Otherwise, all the social media, the handles are @BurrisOptics on Facebook, Twitter and Instagram. Otherwise, you can always call our Customer Service department. That’s another thing that I think separates our company from some of the other companies out there. Our Customer Service team is incredible. They’re always there for you. All of our products are backed by that Burris forever warranty. No questions asked. If something goes wrong, we’ll either repair it or replace it.

WTR Exclusive | Bow Sight


In the warm-up, Logan and I were talking and back in 1971, Don Burris left Redfield and I moved up to Colorado, got transferred out here to go to work. It was funny, they said, “You can have Kansas City or Colorado.” Twenty-four hours later I was in Colorado and I stayed here. I’ve lived here or Montana or in a short period of time in California. Nonetheless, Don Burris started something. He was an employee at Redfield. He worked at Redfield, then he left. You don’t hear about Redfield anymore. It doesn’t exist as far as I know. Burris started off and said, “I can build a better mousetrap. I can do something better. I can take what I’ve learned and worked through it and build a company.”

That was 1971. When you think about opportunities in the industry, you’ve got a guy like Logan. He went to school at Madison. It’s a great school with a good football team. I went to the University of Wisconsin Lacrosse, great school, great football team, just a heck of a lot smaller school. It was on the Mississippi River, so I had better duck hunting. When you think about that, you have an idea, you have a passion and that’s what it takes. Logan has a passion for the outdoors. I have a passion for the outdoors or I wouldn’t be doing this. You could look at my pictures and my whitetail, my wolf, and you can see a turkey back there and then there’s all other stuff in the other room. Those are just reminders of the moment, of the journey.

I look at young guys like Logan and he loves getting in on the Platte river hunting mallards and just listening to whistling wings even in the dark. He knows the birds are working and he goes, “This is going to be a good day.” Then the sun comes up and the fun starts. When you think about that and coming back from ATA, you get the ATA blush because you realize you’re a part of a huge industry. It’s a multibillion-dollar industry. Millions of people are in it and a part of it. If you’re a guy that just buys a bow and some camo and goes out hunting, you’re a part of something special. You’re part of a fraternity of hunters. One thing I’ll just add right now, I had a lot of conversations with different people at ATA about we’ve got to be our own best friends.

We can talk about Fords and Chevys. You can talk about Mathews and Prime and Hoyt. That’s marketing and brand and what you like to shoot. I like to shoot the Excalibur. That’s fine but there are Ten Point and Barnett. There are lots of great companies. When we start slamming each other on social media and say, “You shouldn’t have shot that doe or why did you let that kid shoot that spike buck” or whatever, we’re hurting ourselves. Your thoughts on this, Logan? I’ve taken us a little different way, but I want a young person’s insight because you’re the future of this industry. You’re the future Burris or whatever you end up doing.

I appreciate that. We’re under so much pressure and scrutiny from people outside our industry. The last thing we need is to be our own worst critics. We need to have each other’s backs. People are all in it for different things. I may be into hunting. I’ve been doing it since I’ve been a little kid. Maybe I’m out there only shooting drakes, but I’m not going to come down on somebody who is shooting drakes because they’re just in it for something different. Maybe they’re in it for the meat or maybe they’re in it for the experience. Everybody’s in it for something different. You just got to step back and remember that sometimes.

With everybody going off on organic, I talked to a guy in France and I had a podcast with a veterinarian in France that was a wildlife photographer. Up to three years ago, he had never hunted. Because he was a photographer, he realized that the hunters knew where the game was, how they traveled, what all their behaviors were, so he could get close up and running. He said, “I wouldn’t be a hunter without hunters reaching out and helping me be a better photographer.”

I would see it all the time from chefs. A lot of chefs, wild game is the new thing. That’s how I ate my whole life. I haven’t bought red meat in the store for five years. At least growing up, we never had it. I had it in college a little bit just because it was a quick fast food meal or whatever. Now, you see chefs wanting to get into hunting and get a wild game. I think that’s awesome. It’s another avenue to bring new people into the sport and into culture. It’s more than a sport, it’s a heritage. It’s so cool to hear you talk about how the duck wings are whistling in the morning so I can just see it happening in my head.

WTR Exclusive | Bow Sight


You get chills. I still do.

If people could just experience some of the stuff that we’ve experienced as a true outdoorsman, I think more people would be into it. That’s a big initiative right now at Burris, our hashtag is, find what matters. It’s so much more than just making a kill. If a lot of non-hunters understood that, they would be a lot more respectful and understanding of hunters and our lifestyle. We actually did a film with this company out of Utah called V6 Media and it’s called the Rookie. It’s such a cool idea. You take this guy who has never hunted before and walk him through the whole process of buying a tag, teaching him how to shoot and taking him out there archery hunting. He didn’t get one with the bow, but then they took him out in their gun hunting and he ends up getting one with the gun. Take him up through the field processing all the way through. He finally took a bite of his first wild game. That’s so cool. We need to do more that. We need to get more people into the sport.

Many states now have three Rs: Recruitment, Retention and Reactivation. The three Rs, you’re going to hear more about that folks. My upcoming cohost, she’s very active with that, with the State of Minnesota. Logan, this has been so much fun. With that, any last words for the people about Burris Optics?

You can find us on our social media and our website. You can look up stuff like the Oracle and that Eliminator range finding rifle scope that I was telling you about. Other than that, I think the thing that we talked about last is probably the most important. We need to be each other’s best friends and not worst critics and support each other. We’re under enough scrutiny from outsiders. It’s important that we support things like gun rights and public land usage and stay on top of stuff like that because it tends to be a slippery slope and before you know it, it could be gone.

I want to thank Logan Holtz from Burris Optics for being our guest on the show.

Thank you so much for having me.

Important Links:

About Burris Optics

WTR Exclusive | Bow SightBurris Optics is located in Greeley, CO and since 1971 has been the leader in optics innovation. Their customer service and legendary Forever warranty are second to none. For the last decade, Burris has been perfecting their Eliminator laser range finding, ballistic calculating Rifle Scope and most recently put that technology into the Oracle Rangefinding, trajectory calculating, angle compensating Bow Sight!

About Logan Holtz

WTR Exclusive | Bow SightLogan is currently the Digital Marketing Manager at Burris Optics. He grew up hunting whitetail and small game in Northern WI and after college headed west to work at Cabela’s corporate headquarters to pursue his dreams of hunting western big game and waterfowl in the Rocky Mountains. Like most of you, all his hunts are DIY backcountry DIY. Using DigiScouting and by grinding it out during season he is able to consistently get it done even on public land in OTC units.