Introducing Effective Range Targets with Dave Howard

WTR Howard | Effective Range Targets


Respect for the animal is always an aspect good hunters take into account. For this very reason, hunting products have evolved. In this episode, Dave Howard of JMA Outdoors, Inc. talks about their unique product as he gives us more insights into himself and Effective Range Targets. Designed to be used ethically by anyone, Dave and his family believe that the Effective Range Targets should be the new standard of hunt preparation that will change how the general public perceives hunting. He explains why hunters should buy their product and explains each of its benefits.

Listen to the podcast here:

Introducing Effective Range Targets with Dave Howard

This is a spotlight on Effective Range Targets with Dave Howard. Dave is a fellow Coloradoan and he’s also an engineer. A few years back, he said, “There has to be a better way.” Dave, welcome to the show and let’s talk about Effective Range Targets.

Thanks, Bruce. Effective Range Targets, I created those about a few years ago. It went through a long process. I grew up in a time where you’ve got to go hunt with your grandfather, uncle, cousins, your dad and his brother. That was a special time. That tradition has continued in my family. I raised my kids to hunt. My wife knows it’s a special time and gives me the freedom to be done more than usual. Some of the household chores don’t get done. On one of my birthdays, my middle son and I went moose hunting in British Columbia as a gift to myself. I have found that hunting is a special thing in my family that we all look forward to. It has given me time to know my children and those around me in a special way. My children are no longer children, they’re grown adults. My middle son is my hunting buddy because my older son lives in England. We hunt occasionally together.

He started mentoring a friend of his that was a first-generation hunter, which is the term we use in the industry. He never hunted before. As friends, they started hunting. I got to watch him mentor his friend and understand all the things that I take for granted that I taught my sons and daughter that this new person never had. When I was young, you could start walking with your dad hunting when you were ten. In Colorado, you couldn’t shoot or get a license until you were fourteen. We had four years of mentoring with the family of how you walk politely in the woods, how you look for signs, how you would determine who shot first, how far you could shoot, all the ethics of the industry.

I remember one night, we were driving from a hunting area. All the kids were in one truck. My father, grandfather and adults were in the other truck. The game warden stopped them. He checked and everything was fine. He said, “Are the people behind with you?” My grandfather says yes. He says, “Am I going to find anything wrong in that truck?” He goes, “No, they’re my grandkids.” We got taught a lot of things in those first years that I try to teach my children. I got to thinking that in our society, the aging of our hunting group, we don’t have a lot of dynamics for changing. I have three grown adult kids, 34, 31, 28, no grandkids. By the time I was their age, I had three kids. I got to teach my children to hunt. I got to hunt with my grandfather. As a grandfather, I may never get to go hunting with my kids because of how the aging of America goes.

As I grew up, hunting was a thing that was accepted in Colorado. I’m a fifth-generation Coloradoan. Hunting was accepted by everybody. Now, hunting is looked down a little bit. I was at the age and the time that I said, “What can I do to help these things?” I came up with a target that enabled effective range. I called it that because I think that the terminology of it was important. I want to define it for you.

Effective range, as we call it, is the ethical distance in which you can realistically take a shot and expect a one-shot kill. As you grew up, you learn how far you can shoot by shooting. “Take a poke in a hope,” are the slang words that we used. I learned how far a shooter shouldn’t shoot by making mistakes, shooting too far. Shoot an animal and hit it in the leg, you have to track it and get it. I wanted something that would make hunters more successful and more accurate. I wanted to help teach some of the things I learned early on and not have them have to go through trial and error. I want them to have something that could teach them their effective range, how far they could shoot by hunting position for any animal.

In my development of the targets, it took me about six or eight months to determine what the vital size of each game animal was. I found that different people have different concepts of that. Our targets are all based upon the vital size of each animal. We have a variety of targets. The outer size is the vitals at 100 yards. What we did is we have concentric circles going inside. It showed you what that vital size is at 200 yards as seen at 100 yards. You set a target at 100 yards and you shoot at it five times. It will measure your shooting ability, how far you can shoot from that position for that animal, out to 600 yards. One of the things we’ve seen in our industry in the last few years is one MOA guns, half MOA guns.

When you shoot two shots at 100 yards, that the distance between them you can shoot a group that’s an inch or smaller. One inch at 100 yards, one MOA. There are mills and all this stuff. I’m not a ballistics beat. I’m an average hunter that shoots a 50-year-old Remington model 700 30-06 with the Leopold scope on it 3×9. That’s what I’ve hunted with my whole life. I have a 7mm and some other guns. If we’re hunting and they see me in the old van and pull the gun up, they know good things are going to happen. I’m used to it. I’m a Remington guy. I shot Remington CORE-LOKT for most of my life because that’s what my father shot. You look on the box of the Remington CORE-LOKT, it will tell you if you zeroed it to 100 yards, at 300, you drop eight inches. At 400, you drop 26 inches. That’s the ballistics knowledge that I use when I go hunting.

Know your effective range and be confident on your shot. Click To Tweet

I’m not one that handles my own strap and does that. Those people are special. I appreciate what they do. We’ve had people that shoot our target and been impressed with how accurate it is to help them understand their loading and how to perform. They love the feature that they can set it at 100 yards and they can get that longer distance information. They don’t want to watch 600 yards out and get the target every time either. We developed this because of the discussions by many people in the industry about long-range shooting and shooting animals at these unbelievable distances. There are TV shows that do it. I wanted a target that can show people what their gun and their ability can do.

We’ve had a gentleman working with us whose name is Western Trap. He was a sniper in the military. In 2011, he was ranked the eighteenth best sniper in the world. He is a marketing guy out of Colorado and he’s helped with some of our marketing. He gets to shoot our targets. He tells us that when you sit him down with a sniper rifle and a spotter, he could put on his Superman cape and shoot unbelievable distances. He was trained to do that. When you take off his Superman cape and you put him in a hunting situation with a hunting position and a hunting gun, he’s just a better than average shot. When we go to shows, we display some of his targets. People come to us and say, “I can shoot a nail at 1,000 yards.” I hold up his elk target, the eighteenth best sniper in the world shot. He and I argued about it because one of the bullets clipped the five-ring. I tell him he’s only a 500-yard qualified shot prone. He says, “No, it’s six.”

What we wanted to do was create a target that talked about that ethical how far you can shoot and expect a one-shot humane kill. We have people that go out and shoot steal and enjoy that. The last census showed there are about 60 million big game hunters in America. On statistics, 80% of those hunters hunt deer. Of that 80 % that hunt deer, 90% of them are whitetail. The largest number of people hunt whitetail in America. They’re a huge part of our hunting industry. The thing about that is there are 45 million recreational shooters. Many of the hunters are included in that recreational shooting group. One of our goals with our target is to let the recreationals shoot it because it’s fun. Our rings on our targets mean something. A seven-ring on an NRA target doesn’t mean anything. Rings on our targets have a practical application so you can have some fun with your friends.

We like people that are in the recreational area to say, “I could go hunting, this is fun.” They could know their real ability as it relates to hunting. We like to fill some of those 45 million recreational hunters and put them over in the hunting group. Hunting has dropped in the percentage of participation. We want to booster that up. We want it to be more fun. We want it to be more successful. For many years, there have been talk of stages of being a hunter. First, become a hunter and how you progress to be a sportsman. That’s why growing in skills and growing success. We want to teach some of those sportsman-type concepts early on for every hunter to embrace, and embrace that the experience and challenge are what’s important. The harvest is the result of the right challenge and the right experience. Some of my memorable hunts are hunts that I didn’t get anything on.

On the back of every target are some silhouettes of animals. One silhouette there is my mule deer, my elk, my son’s antelope and there’s a bighorn sheep. That’s not mine, it’s my hunting buddy’s. I’ve hunted bighorn sheep twice. I may not look like it but I’m a greedy man. When I was hunting bighorn sheep here in Colorado, there’s a well-known area, everybody knew there was a new world record ram there. First day of the season, I got within 80 yards of the ram. I was hunting with my bow, too far for me to shoot. I spent the whole season hunting that ram. It was him and nine rams. I never got a shot off. It was one of the most memorable hunts I’ve ever had. I’ve had a license for over 50 years. I told you before, I walked for four years before I got a license. I’ve hunted for over 50 years and I can tell you that hunt where I didn’t get anything is still one of my most favorite hunts.

I want people to understand and embrace that hunting isn’t a two-day event or a five-day event. We start dreaming about it the day the season opens. We get together with our friends. We have a big game banquet as we start to lay out where we’re going to hunt and what we’re going to hunt next year. We start dreaming about that before we have to apply April 1st in Colorado for the next year’s tax. Our fun is not only in the fall, but it starts at Christmas. We can have Christmas all year dreaming about hunting.

The target was developed so that I could answer some of those needs. I wanted to give back to the hunting industry. When I got introduced to you, I went, “This is the kind of guy that I can relate with. He is passionate about hunting and whitetails and decided to do something about it. He created a podcast and people come on it. It helps the listeners. His passion for whitetail and hunting itself is a great example.” That’s why we are excited to be on your show because we think it’s powerful. We like to be associated with influential, powerful people like you. That’s what drew us to try to do this is to make a difference as you are trying to do.

I’m going to describe another target to talk about it. This time, it’s one of our antelope targets. At the center of every target is the silhouette of the animal. It’s not the size or portion. It’s just that if you got to buy one you know you’re buying the right thing. It says antelope on the top. There were five shots made. The person that shot this, they were standing off-hand and shot this target five times all within the hundred-yard circle. At 100 yards, the animal’s dead standing off-hand. This person can shoot. I’m not that good off-hand.

WTR Howard | Effective Range Targets
Effective Range Targets: Hunting isn’t a two-day or a five-day event. We start dreaming about it the day the season opens.


What was that best shot, 400 yards?

400 yards is best. In hunting, it’s a stressful time. The NRA spent a lot of money saying that five shots is the minimum to give you your ability determination. If this was an NRA target, they’d make you shoot at it ten times and have the ring that holds all ten be your rating. We hunters who wouldn’t do that.

I’m going to show you another one here. This person shot 100 yards. There’s one, two, three, four, five holes. One hit the 400-yard ring. Two are in the 200-yard ring. Two are in the 100-yard ring. Our targets are based on five shots from a hunting position. The ring that holds all of them or the bullet farthest from the center, whatever ring that’s in, that’s how far you can ethically shoot. This person, if they shot at 100 yards standing, they should feel confident that they’re going to have a humane one-shot kill. If that antelope is 200 yards away, they have to pick another hunting position. They’ve got to kneel down, they’ve got to shoot from a different position. If they lean, they shoot up a shooting stick. Dave is not the techno gear guy. Dave’s .30-06, my .30-06 you sight it in two inches high at 100 yards. When I set this target at 100 yards, I aim at a certain spot because I shoot it two inches high at 100 yards.

The bullseye is the bullseye radius measurement for your ethical distance. My 7mm that I have is three inches high at 100 yards, two inches high at 100, three inches high at 100, four inches high at 100. If you have a dial scope that the turret can dial yardages, you dial to 100 and aim here. This could be a muzzleloader, it can be .30-06, it can be a 300 Win mag and it can be any of that. It makes our targets easy to use for sight in because if you want to be two inches high at 100, you aim here, you shoot punch here. That’s why you can sight yourself in to try to tag this center circle.

All my rifles except my 338 are set at three inches high at 100. I can hold out to 300 and some yards on the ballistics on any animal. It’s going to go right where I want. On my 338, I had that set up for over 400 yards. I would hold that about 4.5 inches high, then I’d be center punching. The reason I set up my rifles like that is because it’s easy. They’re all set up. I know where they print. When I get in a hunting situation, I’m confident of where my gun is going to shoot. If I do something to make a mess of things, it’s on me and not on the rifle. You have to have confidence in your rifle that it’s going to print exactly where you want it. You can look at a target and say, “Boom.” If you don’t have your range finder, it doesn’t matter because you’re going to put the crosshairs right on it. At the distance you’re shooting, it’s going to be a one-shot kill.

I’ve been fortunate to have a few of those. I’ve been fortunate to have a few messes. I learn better. I’ve got a system over 50 years of shooting that I’ve come up with that works for me. Find out what works for you. As Dave says, it’s a Remington 700 action Leopold scope. We call it the rock because when it goes off, they’re hit with a rock and they drop. That’s what the rock does. It has taken well over 100 heads of game.

Let me share another target. Same animal, five shots. This one is outside the 100-yard ring. This person is not ready to go hunting.

Were they shooting offhand?

The harvest is the result of the right challenge and the right experience. Click To Tweet

No, this person was kneeling.

He’s got some work to do.

Yeah, it was a she. What she found about this was she goes, “I have my hunter safety card. I have my license. I should be able to go hunt.” We said, “You’re not quite ready yet. Let’s go out and shoot.” We found that this was part of her form. We helped her a little bit. She practiced more. Practice is important. You and I recognize shooting is a diminishing skill, you have to do it. Those people that want to shoot a long distance, they better realize they’ve got to shoot four rounds of ammunition than I can afford. This one will show that if you’re outside this ring, you’re not ready to go hunting. You shouldn’t shoot from that position.

I want to tell you a story. We introduced these for sale in Colorado, then we’ve introduced them nationally. We had a man and his son come in. The man bought some antelope targets because his son was thirteen and got an antelope license. We explained everything to him at a local gun show and they went out and shot. He came back and told me the story. He says that on the first day they went out, his son set the target up and he shot it. Not all the bullets were in the circle. The dad says, “What did that tell you?” The boy said, “The man explained that I’m not then ready to go hunting.” His dad goes, “That’s right. Don’t worry, I bought lots of targets.”

The boy went off and practiced for about two weeks, came back, told his dad he’s ready. They lived on a farm in Eastern Colorado. Dad took him out and set the target up. Son shot, all five shots inside the 100-yard ring on the antelope target. Dad took him antelope hunting, the son was successful. A couple of days after, they came back. The son said, “If next year I can keep them all in the ring, can I shoot further for my antelope?” The father said, “Absolutely.” The son got the message. Dad let the targets teach the son about the ethics of shooting the distance that you can make the shot and treat the animal with the respect it deserves to have a one-shot kill.

The woman that shot this, she practiced and got them in the 100-yard ring. She said it was the most empowering target she’s ever shot. She said, “It’s not my husband telling me I can go shoot now. It’s not a range officer. It’s me. I have the confidence that I know I could go do it and be ethical. The animal won’t suffer.” That was important to her. My middle son is dating a girl. When she got her hunter safety card, we did the same thing. She drew a deer license. My son took her out to shoot and practiced all year. As the season came, he said, “You’re rated under 100 yards, stand in with steady sticks. That’s the only way you can shoot.” They went out opening morning, she shot a nice buck at 78 yards up shooting sticks, one shot. He knows she’s a hunter for life. Humane, she had confidence when she shot. There was no doubt. It happened just like he wanted it to happen.

That’s another benefit we think the targets are. They’re for the experienced guy like you and me at 50 years or more. They’re also for the young kid, the woman, that first generation to give them the knowledge that you and I have grown to learn over lots of time. People say use good judgment. Good judgment comes from experience. Many times, experience comes from bad judgment. Before I started using these, I know I could shoot certain distances because I had tried and only bad things had happened. I knew that. The reason I knew is I had those bad experiences. I want to tell people that you don’t have to have that same experience. Learn from me, this target will help tell you how far you can shoot.

We’ve had several long-distance shooting academies using our targets. They have vetted the product. Some of these guys they say mid-range. Mid-range to them is 600 yards. That’s not long-range to them, that’s mid-range. Since that center ring is the vitals, they would take that and put it out at 100, 200, 300, 400, 500, 600, 700 yards. They’d have to hit in that ring to be proficient at that distance. We have lots of proof that shooting our target at 100 correlates with your ability out into those longer ranges. They found just like I did that most people can’t shoot and the equipment they have can’t shoot that far.

WTR Howard | Effective Range Targets
Effective Range Targets: Many times, bad experience comes from bad judgment.


I don’t shoot Federal much, but I admire them. If you look at their ammo box, it has two classifications. It has an average distance of 100 to 300 yards. It has a long-distance of 400 to 600 yards. What they do is tell you to drop from your zero, like every cartridge box does. Federal is still one that breaks it out. They say, “We think the average hunter is at 300 yards or closer. Long-range should be considered over 300 yards, 400, 500, and 600.” There’s nothing on the box that goes over 600.

When we were developing our targets, they’re endorsed by Boone and Crockett. One of the heads of Boone and Crockett said, “We think your target should stop at 400 yards.” I go, “Personally that’s my limit too.” If I want people to see how hard it is to hit that 500 and 600-yard range five times so it says you could do it in the field. We did a fun thing in a shooting deal. We had three shooters set the targets 100. They shot from a hunting position. We recorded their targets. We put up new targets. We had them stand back. They walked fifteen feet up a little incline, shot the same target, the same position. One of the three had the exact same score. The other two lost 100 yards of ability by that fifteen foot walk up that little hillside because they were breathing harder. We also set a timer. I’ve got to be fair about that. We said they can only have so many seconds like it was a real hunting situation.

We think the targets are fabulous because they let you and I shoot with any gun that we have. It tells us how far we can shoot. It gives education, beginning shooter to the accomplished shooter. I have learned things. I’ve told you that my rifle, my model 700 is 42 and 3 inches long. With my Engineering degree, if that gun moves a sixteenth inch to the right, to the left or up, that’s five inches of bullet movement on my target. That is larger than the vitals of an antelope at 200 yards. Our targets are trying to stress that stable shooting position. That’s why we sell them in packs of five. We think you should practice from five hunting positions because when you hunt, you’re going to have to pick one of those. Sometimes it’s not the position you want. I didn’t get an antelope in Wyoming because the sage grass was so tall that if I knelt down to shoot the distances I needed to, I couldn’t see the antelope. They were further than I could, and I couldn’t find a place to lay down.  It teaches that. We think that’s important.

If you have a gun that has the magnification to see those rings at 100 yards, if you see your crosshairs going across those and going back to the target, if your crosshairs are going wider than across at 200 circle from that position, you’re not steady enough to shoot. We want to teach people some basics of shooting. We’re producing a video that we’ll post on our website,, that goes into breathing.  When should you take your shot breathing? As a hunter, it’s never perfect. I can tell you how to do it on the range when you have all the time in the world. I shot competitive through high school and college. The NRA, at that time, had a specific breathing pattern they wanted you to do to shoot competitively. I don’t use that when I hunt. If I’ve got the time when I breathe in and I breathe out, before I take that next breath at the bottom, that’s where I shoot. If I’m hunting the timber, it’s at the top because you see it, you’re a little excited, you take that breath in and you shoot.

We want the target to help people understand. That’s why this woman that did this, we helped her. Part of this is her, part of it is her gun. If you can’t do it at 100 yards on paper, even at 300 or 400 yards shot, you shouldn’t try it in the field. Long-distance shooting people are proving that. They said that they’ve had people that can hit the 500 and 600-yard ring on target, but when they get out there, there’s wind, there’s bullet spin, there are all these other things that start to make them less accurate. We like the multiple bullseyes, that’s one of my things. It’s a counterintuitive thing that a lot of people have a sight in and target. You shoot at the center bullseye and you want to be four or five inches high. I want to shoot at a bullseye that’s four inches low and hit the bullseye in the center and have a bullseye that measures how good I was.

We think it’s great, the animals. We have gone through in my months of research. On each target, it tells you it’s like a whitetail target. On a whitetail target, underneath the heavy line, it says whitetail. It says effective vital area similar for. That vital size for that animal is similar to a desert sheep, black bear. We list animals that they’re comparative for. If you were going to go desert big on sheep hunting, you could use our whitetail target and the vital side size is similar. We’ve done that for every target we sell. Our six targets cover 22 different big game animals.

If somebody wants to buy one of your targets, how do they do that?

On our website, we have a store. It’s We also have two stores in Colorado that sell them, Rocky Mountain Shooters Supply in Fort Collins and in Valley Tactical Arms. I try to get them to other places.

Effective range is the ethical distance in which you can realistically take a shot and expect a one-shot kill. Click To Tweet

Have you gone to the DOW yet?

We’ve introduced it. We are trying to work with them because they have a store. We haven’t gone on their store yet but that’s one of our goals. We work with DOW a little bit thinking that our target is something that absolutely needs to be in hunter education across the country. It’s sad to tell you that most Game and Fish Departments don’t even deal with marksmanship in their program anymore.

I’m thinking just the Hunter Safety. Everybody who graduates from Hunter Safety gets one of your targets, an elk or a mule deer.

We are working on some concept like that and haven’t got that finalized. We made a pitch to four different states’ Hunter Safety programs so far and still haven’t gotten it done but we hope to soon. We’re going to do a video with a young man who turned twelve that went through Hunter Safety class in Colorado. His shooting test was this. He single-shot 22, five shots. The instructor was wonderful. He taught him how to be safe, taught him range commands. His marksmanship measurement was shooting into a dirt bank. We would like to expand that vision and we’d love the concept of every Hunter Safety person hitting a target. Our targets were used in Montana. Montana has a Master Hunter Program. If you want to be a master hunt-qualified person in Montana, you get extra privileges. They used our target as part of their training process for experienced hunters wanting to become classified as master hunters. We’ve looked into maybe creating another little thing that Hunter Safety people could offer and teach. It’s for marksmanship and orientated on the effective range, vital size, and those kinds of things. That’s in the works but nothing concrete yet. is my email address.

Reach out to them. I got connected with Dave and he sent me some targets. I have not shot them yet. In just looking at them, it makes perfect sense to me. I’m not an expert marksman but I’ve hunted long enough and I understand my rifles good enough to know that this is a tool that can help anybody become better. One of the things that Dave wants to do is the ethical hunter. When we take a shot, we don’t mess it up. I’ll raise my hands, I messed up some shots. I was too hurried, I didn’t play the wind, the bull was in the wrong place, the antelope was in the wrong place but I took the shot anyway. We’ve all been there. I don’t like that to happen. One, I destroyed the meat. Two, it was a long tracking job. Three, I never recovered the animal. All those aren’t good things. They’re not good outcomes.

When they drop out of your scope, that’s a good outcome. That’s my goal with every shot I take, is for them to drop out of my scope. My friends have a little TV show, When the World Went Dark. That’s what you want to happen. It’s lights out, over. You go and retrieve your game. Dave, why don’t you wrap up with the promo code? Offer a promo code to our audience or what we talked about at the beginning of the show.

I will but before I do that, I want to share a quick story because an ethical hunter is important. You and I talked about this. In society today, we have about 5% of people that hunt and 5% of the people are anti-hunting. For us to continue to have a hunting industry, we need the population in between that 5% and 5% to think hunting is okay. They do that when hunters are ethical and humane. We want our targets to help promote that in society that they see hunters are using targets that teach one-shot humane kills. We want to emphasize that is important to us. We want to offer any of your audience a 10% discount coupon code. If they went to our website and ordered targets, at the end of their shopping cart experience, it will ask for a coupon code. If they would use WTR725, they will automatically get a 10% discount on any of the targets they buy, no matter what quantity it is.

The promo code is WTR725. When you go to the shopping cart, insert that and you’re going to get a 10% discount. A package of five, what does it cost? What’s the retail price?

WTR Howard | Effective Range Targets
Effective Range Targets: Sometimes whether we can make that shot or not is emotional.


They start from $8.95 for wild hog and whitetail. They go to $10.95. The elk, because they’re so large, are $14.95. That’s for a five-pack. We have some specialty like sheep and others that we don’t produce enough to get a good volume discount on it, a little more expensive.

One more time, if somebody’s interested in finding out more information about Effective Range Targets, where do they go to?

Think about finding out what your effective range is. I love the concept because I, like Dave, shot in a poke, a poke in a shot or whatever. That’s not a good way to learn how to shoot. Over the years, I’ve been blessed with some great instructors. I met some great hunters in my travels. Here and there you pick things up. Now, I’m shooting five shots quarter groups. Everybody can’t do that. I reload. I’ve done a lot of things to tighten the group. That’s off the bench, that’s of sandbags. I, like anybody, need to know my effective range, which sometimes isn’t what I think in my mind. I shouldn’t laugh at that because that’s a real thing. Some days, I pull the trigger and they’ll drop out of the scope as far as I want to shoot. Other days, I’ll miss. It’s not good.

I’m going to take all my rifles out and put them on the range and dial them in, but I’m going to do that prone, sitting, kneeling and then off-hand. I’ve shot a lot of game off-hand but over 70 yards. I can think of lots of whitetails that all of a sudden, they’re up and the rifle’s up. I shoot, it’s all over. They’re under 100 yards. If you look at that target, that expands that effective range of 100 yards. It gets even bigger every inch or every foot, I can’t extrapolate it this quick. There’s some extrapolation that the closer it gets to you, the larger that kill range, your effective range room becomes. It’s a math problem and I’m not going to get into it.

Having said that, there are plenty of people I know, a deer gets up, they put up their gun and they shoot it. Their effective range is their knowledge of how far they’re shooting. Like in archery, a typical whitetail shot is under 30 yards with a bow. With crossbows, it can go out a little further. We’re talking rifles, and I think Effective Range Targets is something that everybody can at least shoot one target on their game and say that’s it and establish it. That’s why Boone and Crockett Club has endorsed them for everybody. Any last thoughts, Dave?

First of all, I appreciate being on your show. Second thing is sometimes whether we can make that shot or not is emotional. You look at that animal, it jumps up and you say, “Can I make that shot? I think I can.” We want people to be able to say, “I know I can.” They shot enough to understand how far they can shoot for that animal in that position so that they do have success. They have a great experience and they stay engaged in a wonderful industry that I love. Thank you, Bruce.

Thank you so much, Dave Howard with Effective Range Target, for being a guest.

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About Dave Howard

WTR Howard | Effective Range TargetsDave Howard is a 5th generation Colorado native. He is an avid outdoorsman with over 50 years of big game hunting experience. Hunting has always been a family tradition and every fall has special meaning for him, his family and extended family. Of course, do not rule him out when it is spring turkey season. He believes that relationships can’t be built any stronger than by spending time in God’s Country together.
Last year, Dave and his family created an outdoor hunting products company, JMA Outdoors, is committed to provide outdoor products that are innovative, enhance the outdoor experience, elevate sportsmanship, emphasize responsible hunting and promote the preservation of our hunting and shooting heritage.
Dave and his family looked at industry trends, the aging of our hunting nucleus and the decline of hunter
participation, and other factors that are all leading to incredible risks to our hunting heritage. The
declining population that hunts can no longer depend on the average person to support our hunting
industry. His family asked themselves “How can we make a difference” In an effort to answer some of
these issues and make an impact, they created the Effective Range Target